Niche Market Focus Walker & Company targets consumers of color with tailored personal care and grooming products, presenting a strong opportunity to expand product lines or introduce new offerings that cater to this underserved demographic's unique needs.

Growth through Acquisition Since being acquired by P&G and merging with a major player, the company has access to extensive distribution channels and marketing resources, enabling upselling and cross-selling opportunities within P&G's existing portfolio.

Product Expansion Potential With successful launches like Bevel and Form, there is a promising opportunity to develop new innovative products targeted at the growing health and beauty consciousness among people of color, especially in premium and personalized segments.

Digital Engagement Leveraging their existing e-commerce platform and digital marketing tools, Walker & Company could increase online sales through targeted campaigns, content marketing, and strategic partnerships aimed at tech-savvy and culturally conscious consumers.

Market Trends Alignment The company's focus aligns well with current market trends emphasizing inclusivity, diversity, and personalized beauty solutions, indicating potential for strategic brand collaborations or influencer marketing initiatives to further penetrate this niche.