Growing Kits Opportunity to upsell through bundled grooming kits aligned with recent product launches (three grooming kits Apr 2024) and the Locker Room Essentials collection (Jan 2024) for retailers and DTC partners seeking turnkey sun care and grooming solutions.

Athlete Alignment Leverage partnerships with fitness influencers and athletes like Matt Wilpers to co-create limited editions or sponsor events, expanding reach into active lifestyle retailers, gyms, and sports brands targeting men’s wellness.

Locker Room Fit Target sports venues, pro shops, and team facilities with Locker Room Essentials as a core SKU set, plus promotional bundles for players and fans seeking skin protection and hygiene in high-activity environments.

Digital Expansion Capitalize on existing tech stack and e-commerce momentum by expanding online marketing collaborations, retargeting, and content partnerships with grooming and men’s health publishers to drive DTC and wholesale conversions.

Cause & Community Highlight SOS Outreach and A Better Chicago collaborations to attract value-aligned retailers and consumers, offering donation-driven SKUs or impact bundles that support social impact while increasing average order value.