Leadership Transition Recent departure of the showroom president creates an opening to pursue new showroom partnerships and refreshed sales processes. Proactively engaging a new executive sponsor and aligning incentives with luxury designers and specifiers could accelerate channel growth in premium tile and stone.

Portfolio Growth Navona launched in 2025 and Geometric in 2023 reflect ongoing product expansion toward contemporary luxury aesthetics. Market to architects, interior designers, and high-end builders with updated samples, digital catalogs, and rapid lead times to capitalize on demand for premium porcelain and stone collections.

Credibility Advantage Winning the RED Award for Tile Design enhances Walker Zanger’s perceived design leadership. Use the award in proposals, showroom materials, and PR to justify premium pricing and shorten sales cycles with luxury clients and design studios.

Digital Selling A lean organization supported by Magento, HubSpot, Instabot, iCIMS, and Cloudflare enables scalable outreach and e-commerce opportunities. Propose a formal partner program with distributors, design studios, and installers to leverage automation and content marketing without increasing headcount.

Regional Growth Located in Hayward, CA with a west coast luxury footprint and strong brand equity, Walker Zanger can target California developers, designers, and hospitality projects. Develop showroom collaborations, installer networks, and regionally targeted campaigns to capture larger residential and commercial projects.