Security Partnerships Westcon Financial Services has formed partnerships with ExtraHop, Noname Security, and AttackIQ and is expanding its refresh and new logo business. This signals a ready-made channel to introduce API security, threat detection, and security validation solutions through Westcon's broad partner network and FY23 regional rollout. Potential opportunity: offer API security, network security, and security analytics tools; align with existing partners to create bundled security solutions, managed security services, and auditing/compliance offerings.

Cloud and UC Opportunities Westcon is transforming the tech supply chain with Cloud, Global Deployment and Services and has launched UCaaS offerings such as Avaya Cloud Office in NL and Microsoft Teams voice initiatives. This creates cross-sell opportunities for unified communications hardware and software, video conferencing endpoints from Poly, and Teams-based voice services, especially in Nordic markets with Westcon Nordics.

Nordic Market Growth Westcon Nordics sits in Malmö with a large regional footprint and global reach across 70 countries, supported by partner enablement programs. This provides a strong entry point for regional sales of security, networking, and data center solutions with local support and multi-vendor capabilities, enabling cross-border deals for Nordic customers.

Data Center Modernization As a value-added distributor focusing on Networking and Data Center, Westcon can be a conduit for data center modernization, networking, SD-WAN, and related services by leveraging its vendor ecosystem and services. Opportunities include introducing new vendors in data center hardware, security appliances, and cloud deployment services to Nordic customers via Westcon.

Partner Enablement Westcon's strong partner enablement programs and global scale create an opportunity for joint go-to-market, training, and demand generation with their vendors and resellers. Propose co-branded campaigns, demonstrations, and labs using Westcon's demo loan assets to accelerate deals, plus leveraging their existing vendor relationships such as ExtraHop, Noname Security, AttackIQ, Avaya and RingCentral.