Sustainability leadership WestRock Brasil emphasizes sustainable packaging solutions and innovative paperboard options, presenting a sales opportunity to position value-added partnerships around eco-friendly materials and leak-proof, recyclable designs.

Operational consolidation Recent facility closures and workforce reductions suggest ongoing optimization and potential spare capacity at other sites; sales teams can target customers with scalable packaging and contract manufacturing services to absorb shifted volumes.

Expanded product lines Introduction of DuraShield leak-proof bowls and recyclable e commerce packaging indicates a willingness to invest in new packaging formats; pitch complementary lines for beverage, foodservice, and e-commerce clients seeking durable, sustainable solutions.

Technology enablement Adoption of analytics and automation tools (Alteryx, Power Automate, Qlik, ServiceNow, etc.) signals a data-driven, efficiency-focused sales approach; offer integrated packaging optimization, forecasting, and supply chain visibility solutions.

Market positioning Mid-market size with multi-regional footprint and global reach presents opportunities to upsell integrated packaging programs, sustainability reporting, and end-to-end packaging lifecycle services to customers across North America, South America, Europe, and Asia-Pacific.