Expansion opportunities Wetzel's Pretzels is actively expanding with multiple new store openings in 2026 across Florida, Indiana, Texas, and partnerships for co-branded locations (San Antonio with Cold Stone). Sales outreach should prioritize multi-unit expansion pitches, co-branding options, and proximity-based promos for mall and Walmart locations.

Co-branding potential Strategic collaboration with Cold Stone Creamery demonstrates a successful co-branded format. Propose additional cross-promotions and shared loyalty programs with complementary brands in food courts or retail hubs to accelerate foot traffic and increase average order value.

Retail footprint growth New locations inside malls and large retailers like Walmart indicate a focus on accessible, high-traffic venues. Target opportunities to place Wetzel's in additional big-box, shopping center, and transit-adjacent sites with bundled beverage or dessert partnerships.

Florida and Texas focus Notable recent openings in Florida and Texas plus a West Palm Beach Walmart presence highlight strong regional growth. Sales plans can include region-specific menus, localized promotions, and distribution of catering or event sweet-snack platters to schools, offices, and community events in these markets.

Revenue growth signals Current revenue range indicates a mid-market growth trajectory with a sizable employee base. Opportunities exist to upsell franchises or multi-unit agreements, introduce scalable B2B catering for corporate campuses, and deploy digital marketing collaborations to boost drive-thru or in-store impulse purchases.