Insights

Expanding Retail Presence White Stuff's recent opening of a new store in Eastbourne indicates ongoing expansion efforts, presenting opportunities to establish relationships with new retail locations, both company-owned and in concessions, to grow brand visibility and sales.

Sustainable Product Focus With a commitment to using responsibly sourced natural materials and donating at least 1% of profits to charity, there is a potential to develop partnerships with sustainable and ethical suppliers, as well as marketing collaborations emphasizing eco-conscious fashion.

Digital Engagement Recent promotions in digital marketing roles and investments in marketing tools suggest an increasing focus on online engagement, opening avenues for digital marketing services, influencer collaborations, and content-driven campaigns.

Fashion and Home Market The recent hiring of a director for home and beauty highlights an interest in expanding into lifestyle product categories, providing opportunities for sales of home decor, beauty, and lifestyle accessories to complement core apparel offerings.

Target Audience Segments With a focus on individualistic style for independent consumers and a product lineup emphasizing unique details and craftsmanship, there is potential to tailor sales strategies towards niche fashion markets, boutique collaborations, and personalized shopping experiences.

White Stuff Tech Stack

White Stuff uses 8 technology products and services including Google Optimize, Tableau, Figma, and more. Explore White Stuff's tech stack below.

  • Google Optimize
    A/B Testing
  • Tableau
    Business Intelligence
  • Figma
    Design
  • Microsoft 365
    Email
  • Video.js
    Javascript Libraries
  • Cisco
    Network Hardware
  • UML
    Programming Languages
  • X-XSS-Protection
    Security

Media & News

White Stuff's Email Address Formats

White Stuff uses at least 1 format(s):
White Stuff Email FormatsExamplePercentage
First.Last@whitestuff.comJohn.Doe@whitestuff.com
73%
FirstL@whitestuff.comJohnD@whitestuff.com
21%
Last@whitestuff.comDoe@whitestuff.com
4%
FirLast@whitestuff.comJohDoe@whitestuff.com
2%

Frequently Asked Questions

Where is White Stuff's headquarters located?

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White Stuff's main headquarters is located at Oval, London, GB. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is White Stuff's phone number?

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You can contact White Stuff's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is White Stuff's official website and social media links?

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White Stuff's official website is whitestuff.com and has social profiles on LinkedIn.

What is White Stuff's SIC code NAICS code?

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White Stuff's SIC code is 8111 - Legal Services NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does White Stuff have currently?

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As of October 2025, White Stuff has approximately 1K employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Insight & Crm: L. M.Head Of Buying: K. W.Head Of Merchandising: M. M.. Explore White Stuff's employee directory with LeadIQ.

What industry does White Stuff belong to?

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White Stuff operates in the Retail Apparel and Fashion industry.

What technology does White Stuff use?

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White Stuff's tech stack includes Google OptimizeTableauFigmaMicrosoft 365Video.jsCiscoUMLX-XSS-Protection.

What is White Stuff's email format?

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White Stuff's email format typically follows the pattern of First.Last@whitestuff.com. Find more White Stuff email formats with LeadIQ.

When was White Stuff founded?

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White Stuff was founded in 1985.
White Stuff

White Stuff

Retail Apparel and FashionUnited Kingdom1001-5000 Employees

White Stuff is a lifestyle brand for independent spirits with individual style. We specialise in high quality unique, thoughtfully designed clothing and accessories for women and men. All made with a focus on distinctive details, amazing fit, and certified sustainable materials.
 
White Stuff started life in 1985. Our ski-loving founders, George and Sean, had the idea of selling T-shirts to fund their stays in the French Alps (the "white stuff" is snow in case you were wondering). Our style has evolved over the years, but the ethos behind it endures. We're obsessed with the little things. The things that make life interesting. Like unexpected textures and unique embroidery. Hidden details like contrast stitching and secret pops of colour. 
 
We design all our prints in-house. We love natural materials like cotton, wool and linen (especially when they're responsibly sourced). And we think it's good to stand out from the crowd. Because life would be very dull if we all looked the same.

We give at least 1% of our profits to charity every year and we're committed to being a responsible business. You can read our latest sustainability update here: https://www.whitestuff.com/other-stuff/sustainability
 
We currently have 120 shops and 71 concessions, including in John Lewis and Marks & Spencer.

Section iconCompany Overview

Headquarters
Oval, London, GB
Phone number
SIC Code
8111 - Legal Services
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1985
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    White Stuff's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    White Stuff's revenue is estimated to be in the range of $100M$250M

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