Residential focus Target residential builders and developers in Phoenix and neighboring states where Willis Engineering is licensed. Emphasize structural design for remodels, additions, custom homes, and large-scale multi-family projects to align with current market demand.

Mid market positioning Position Willis as a cost-effective, high-quality alternative to top-tier firms for small to mid-sized projects (revenue under 10M, 11-50 employees). Highlight nimbleness, client service, and timely delivery as differentiators.

State licensing leverage Leverage multi-state licensure to pursue cross-state residential and small commercial projects. Offer streamlined permitting and coordination with local authorities to reduce cycle times for clients expanding beyond Arizona.

Tech enablement Promote the firm’s tech stack and digital collaboration capabilities (M365, PWA, cloud-based tools) as value-add for faster design iterations, remote coordination, and accurate project documentation to attract tech-forward clients.

Growth opportunities Explore partnerships with larger civil and structural firms for subcontracting on multi-family and complex residential developments. Highlight scalability, reliability, and replicated quality to win subconsulting roles on bigger projects.