Diversified product Willow Group, Ltd. operates as a diversified wholesale distributor with three divisions—Avery Imports, Willow Specialties, and Skalny—covering floral baskets, packaging, display, home decor, and hotel/restaurant supply. Opportunity: cross-sell across divisions and upsell bundled packaging and display solutions to existing customers.

Expansion footprint The company owns a large 265,000 square foot facility and emphasizes rapid delivery and expanded product lines. Opportunity: pitch logistics and warehousing efficiencies, regional distribution partnerships, and faster replenishment programs to retailers and garden centers seeking reliable stock and timely restocks.

New partnerships Recent collaboration with Lamboo Dried & Deco to bring high-quality dried flower products to the U.S. market signals openness to exclusive or co-branded product lines. Opportunity: propose co-branded packaging, limited-run collections, and wholesale distribution agreements to retailers seeking unique floral accents.

Tech enablement Tech stack includes Microsoft 365, Klaviyo, and web technologies, indicating established digital and marketing capabilities. Opportunity: offer targeted email campaigns, CRM-driven lead nurturing, and e-commerce-enabled partnerships to streamline orders and marketing outreach.

Financial scale Reported revenue between $50M and $100M with a mid-sized employee base, suggesting a solid mid-market footprint. Opportunity: present scalable supply agreements, volume discounts, and platform integrations to wholesalers, retailers, and hospitality clients seeking reliable, cost-efficient sourcing.