Diversified Wholesale Willow Group operates as a diversified wholesale distributor through its parent company structure (Willow Specialties, Avery Imports, Skalny), enabling cross-sell opportunities across packaging, floral baskets, gift items, home decor, and display solutions to floral shops, garden centers, gift retailers, and hospitality suppliers.

Expansion & Space With a 265,000 square foot facility and planned product line expansion, there is potential to upsell bulk packaging, display solutions, and seasonal décor to existing customers while onboarding new distributors and retailers seeking large-volume, one-stop sourcing.

Strategic Partnerships Recent collaboration with Lamboo Dried & Deco to bring dried flower products to the U.S. market opens a channel for joint promotions, co-branded assortments, and cross-category sales with florists, gift shops, and décor retailers looking for premium dried floral offerings.

Tech & Accessibility Adoption of Microsoft 365, Google services, and e-commerce-enabled UI components indicates readiness for enhanced customer portals, order visibility, and efficient B2B e-procurement, presenting opportunities to upsell account management services and digital ordering capabilities.

Market Positioning Revenue range ($25M-$50M) and a broad product footprint across packaging, floral, garden, gift, and display position Willow Group to compete for wholesale accounts in hospitality, food service, and home décor sectors, suggesting targeting mid-market retailers and regional distributors with bundled offers.