Virtual Engagement Wilton Brands LLC recently launched a month-long virtual cookie exchange, showcasing a strong commitment to engaging customers in interactive and innovative ways. This virtual event presents an excellent opportunity for sales teams to promote related products and drive customer participation.

Product Expansion With the introduction of new products like Dessert Drizzles and additional flavors of Decorating Icing Pouches, Wilton Brands is actively expanding its product line to cater to evolving consumer tastes. Sales teams can leverage these new offerings to upsell and cross-sell to existing customers or attract new ones seeking trendy baking products.

Community Partnerships Collaborations with organizations like AARP and local municipalities for projects such as developing a riverwalk and housing market analysis not only reflect Wilton’s community engagement but also present unique partnership opportunities for sales teams to align with social responsibility initiatives and leverage community goodwill for sales growth.

Content Marketing By creating and sharing homemade pumpkin dessert recipes and other engaging content, Wilton Brands demonstrates a commitment to providing value beyond products. Sales development representatives can utilize this content to foster customer relationships, showcase brand expertise, and position Wilton as a go-to authority in the baking and decorating space.

Market Differentiation Despite facing challenges like product recalls, Wilton Brands differentiates itself by continuously innovating and staying ahead of market trends. Sales professionals can use this innovative approach as a selling point to highlight Wilton’s commitment to quality, creativity, and adaptability in delivering enticing baking and decorating solutions to customers.