Insights

Diversification through partnership The recent partnership with the City of West Liberty presents an opportunity for Wilton Brands to expand its market reach by tapping into new customer segments and leveraging local insights for product development tailored to specific regional preferences.

Innovative product launches Wilton Brands' consistent innovation, such as the launch of Dessert Drizzles and easy-to-use syrup toppings, indicates a strong potential for capturing market share by catering to evolving consumer tastes and staying ahead of competitors in the baking and decorating product industry.

Market expansion through acquisitions The acquisition by Wells County Public Library in 2017 and the subsequent investment from AARP demonstrate a growth trajectory for Wilton Brands. Leveraging such investments to broaden distribution channels and reach new audiences could lead to increased sales opportunities.

Community-focused initiatives for brand loyalty By receiving grants for developing a riverwalk and launching community-centric events like a virtual cookie exchange, Wilton Brands is fostering a positive brand image and building customer loyalty. Engaging in more community-focused initiatives could translate into enhanced sales through increased brand advocacy.

Addressing consumer needs through recipe promotion Wilton Brands' strategy of promoting homemade pumpkin dessert recipes resonates with consumer interest in unique and seasonal offerings. By continuously sharing recipe ideas and engaging with customers through content, the company can drive sales growth and maintain customer engagement.

Similar companies to Wilton Brands

Wilton Brands Tech Stack

Wilton Brands uses 8 technology products and services including Criteo, Bing Ads, Crazy Egg, and more. Explore Wilton Brands's tech stack below.

Criteo
Advertising
Bing Ads
Advertising Networks
Crazy Egg
Analytics
Signifyd
Analytics
Font Awesome
Font Scripts
Kinsta
Platform As A Service
Quantcast
System Analytics & Monitoring
Google Analytics
Web Analytics

Media & News

Wilton Brands's Email Address Formats

Wilton Brands uses at least 1 format(s):

Wilton Brands Email Formats	Example	Percentage
FLast@wilton.com	JDoe@wilton.com	93%
First.Last@wilton.com	John.Doe@wilton.com	5%
First@wilton.com	John@wilton.com	1%
FirstL@wilton.com	JohnD@wilton.com	1%

Frequently Asked Questions

Where is Wilton Brands's headquarters located?

Wilton Brands's main headquarters is located at 535 E. Diehl Road Suite 300 Naperville, IL 60563 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Wilton Brands's phone number?

You can contact Wilton Brands's main corporate office by phone at

+1-630-963-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wilton Brands's official website and social media links?

Wilton Brands's official website is wilton.com and has social profiles on LinkedIn.

How much revenue does Wilton Brands generate?

As of January 2025, Wilton Brands's annual revenue reached $75M.

What is Wilton Brands's NAICS code?

Wilton Brands's NAICS code is 332439 - Other Metal Container Manufacturing.

How many employees does Wilton Brands have currently?

As of January 2025, Wilton Brands has approximately 577 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Marketing Officer: A. C.Chief Financial Officer: M. F.Chief Technology Officer: R. L.. Explore Wilton Brands's employee directory with LeadIQ.

What industry does Wilton Brands belong to?

Wilton Brands operates in the Manufacturing industry.

What technology does Wilton Brands use?

Wilton Brands's tech stack includes CriteoBing AdsCrazy EggSignifydFont AwesomeKinstaQuantcastGoogle Analytics.

What is Wilton Brands's email format?

Wilton Brands's email format typically follows the pattern of . Find more Wilton Brands email formats with LeadIQ.

When was Wilton Brands founded?

Wilton Brands was founded in 1929.

Wilton Brands

ManufacturingIllinois, United States501-1000 Employees

Since 1929, Wilton has been a pioneer in bakeware, decorating, and education with a commitment to making baking and decorating accessible and enjoyable for all. Today, Wilton continues to champion adding sparkle and fun to any occasion with an array of renowned baking and decorating products designed to help create sweeter moments. 

We’re a creative company where great people deliver innovative products and exceptional customer service. As styles, trends, and tastes change, the company evolves to make sure it’s bringing the latest and most relevant products and ideas to the market. 

Wilton's parent company, Dr. August Oetker KG, is a family-owned, multi-national, multi-billion-dollar leader in our industry with over 125 years of history.