Expansion of Product Lines Wilton's recent launch of new bakeware systems and dessert drizzles indicates ongoing product innovation and diversification, presenting opportunities to cross-sell related baking accessories and decorating supplies to existing customers.

Digital Engagement Growth The company's investment in virtual campaigns like the month-long cookie exchange demonstrates an emphasis on digital marketing and community-building, which can be leveraged to introduce new online storefronts or personalized baking solutions to digitally engaged consumers.

Collaborative Partnerships Recent collaborations with local governments and public institutions suggest an openness to partnerships, enabling potential sales channels through educational programs, community initiatives, and co-branded campaigns that could expand Wilton’s market reach.

Technology Integration Wilton’s use of advanced tech platforms such as SAP SuccessFactors and Signifyd signals a focus on operational efficiency and customer experience, offering prospects for tailored technology solutions to enhance supply chain management or personalized marketing efforts.

Market Positioning With strong revenue figures in the billion-dollar range and a wide employee base, Wilton’s positioning within the competitive baking and decorating industry presents an opportunity to target large-scale retail partnerships and expand distribution channels for increased market penetration.