Insights

Market Leadership WM SE's position as a Europe-wide leader in the wholesale trade of automotive parts and accessories presents ample opportunities to expand into new product categories or geographies within the automotive industry.

Diverse Portfolio With over 250,000 catalogued items across various segments including spare parts, tools, and vehicle accessories, there is potential for cross-selling and bundling services to current clients to increase revenue per account.

Digital Presence Leveraging the company's existing tech infrastructure such as SAP and Google Analytics can help identify customer purchasing patterns and optimize targeted marketing campaigns to boost sales volumes.

Growth in E-Commerce WM SE's established distribution network across seven countries and multiple sales channels offers opportunities to expand online offerings and digital sales channels, capturing trends in e-commerce growth within the automotive aftersales market.

Strategic Partnerships The company's focus on workshop concepts and own brands like repstar and monochrom provides avenues for developing strategic partnerships with workshop chains and manufacturers, enhancing product visibility and expanding customer base.

WM SE Tech Stack

WM SE uses 8 technology products and services including Open Graph, SAP, Mailjet, and more. Explore WM SE's tech stack below.

  • Open Graph
    Content Management System
  • SAP
    Customer Relationship Management
  • Mailjet
    Email
  • Font Awesome
    Font Scripts
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics
  • Plesk
    Web Hosting
  • Microsoft IIS
    Web Servers

Media & News

WM SE's Email Address Formats

WM SE uses at least 1 format(s):
WM SE Email FormatsExamplePercentage
First.Last@wm.deJohn.Doe@wm.de
50%
First.Last@wm.deJohn.Doe@wm.de
50%

Frequently Asked Questions

Where is WM SE's headquarters located?

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WM SE's main headquarters is located at DE. The company has employees across 3 continents, including EuropeNorth AmericaSouth America.

What is WM SE's phone number?

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You can contact WM SE's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WM SE's official website and social media links?

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WM SE's official website is wm.de and has social profiles on LinkedIn.

How much revenue does WM SE generate?

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As of October 2025, WM SE's annual revenue is estimated to be $699M.

What is WM SE's NAICS code?

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WM SE's NAICS code is 42 - Wholesale Trade.

How many employees does WM SE have currently?

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As of October 2025, WM SE has approximately 5K employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Head Of It Technology: J. D.Director Logistik: K. F.Controller: M. B.. Explore WM SE's employee directory with LeadIQ.

What industry does WM SE belong to?

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WM SE operates in the Wholesale industry.

What technology does WM SE use?

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WM SE's tech stack includes Open GraphSAPMailjetFont AwesomeX-Content-Type-OptionsGoogle AnalyticsPleskMicrosoft IIS.

What is WM SE's email format?

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WM SE's email format typically follows the pattern of First.Last@wm.de. Find more WM SE email formats with LeadIQ.

WM SE

WholesaleGermany5001-10000 Employees

Mit der Vertriebsmarke WM Fahrzeugteile ist die WM SE europaweit führend im Handel mit Kfz- und Nfz-Teilen und -Zubehör, Werkzeugen, Werkstattausrüstung und Werkstattkonzepten. Zu den Werkstattkonzepten gehören AUTOFIT, autoPRO, AUTOteam plus, 1a autoservice,  TRUCKFIT, Lackprofi plus und repmaster. Weiterhin verfügt WM über die Eigenmarke repstar und die Premiummarke monochrom. Die Zahlen der WM SE sprechen für sich: Die Unternehmensgruppe erwirtschaftete 2022 einen kumulierten Umsatz von 2,1 Mrd. Euro, führt über 250.000 katalogisierte Artikel an über 230 Standorten in 7 Ländern und blickt auf über 100 Jahre Erfahrung und Leidenschaft rund um das Kfz zurück. 

Über 230 Standorte 
Mehr als 6.000 Mitarbeiterinnen und Mitarbeiter 
In 7 Ländern 
2,1 Mrd. Euro Umsatz 

Geschäftsfeld: Großhändler für: 
PKW-Ersatzteile und Zubehör 
NKW-Ersatzteile und Zubehör 
Werkstattausrüstung und Werkzeuge 
Autochemie 
Lack und Lackzubehör 
Auto-HiFi und Telekommunikation 
Reifen und Felgen 
E-Bikes und Zubehör

Section iconCompany Overview

Headquarters
DE
Phone number
Website
wm.de
NAICS Code
42 - Wholesale Trade
Employees
5001-10000

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    WM SE's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    WM SE's revenue is estimated to be in the range of $25M$50M

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