Niche Expertise Workflow Informatics specializes in scientific informatics within the biotechnology research sector, offering a wide range of tools and services that could be attractive to biotech firms seeking advanced data management and cheminformatics solutions.

Growth Opportunities With annual revenues between 10M and 25M and recent asset sales to Technia Ab, there are potential expansion avenues through partnerships, technology licensing, or service integration with larger industry players looking to enhance their informatics capabilities.

Market Positioning Targeting a small team with a focused service offering presents opportunities to upsell or expand offerings into larger organizations like Nintex or UiPath, especially those investing heavily in automation and data integration in biotech workflows.

Technology Integration Workflow's utilization of various informatics platforms and robotics suppliers indicates a readiness to integrate with enterprise-level automation solutions, creating potential sales channels to companies prioritizing lab automation and chemical data management.

Recent Developments The recent sale of assets suggests a strategic pivot or growth phase, which could open up new sales prospects with clients interested in the company's evolving product and service offerings or acquiring specialized informatics assets.