Strong Regional Presence WorkSmart operates primarily within North Carolina and the Mid-Atlantic region, with additional locations in Atlanta, Philadelphia, and New York. This regional footprint indicates potential growth opportunities by expanding services to nearby states and larger metropolitan areas seeking reliable IT management and cybersecurity expertise.

Recognition in Cybersecurity As a finalist for the 2025 NC TECH Awards in Cybersecurity Innovation and holding a Platinum Partner status with Sophos, WorkSmart demonstrates a strong emphasis on security services. This positions the company well to attract clients prioritizing advanced cybersecurity solutions, creating opportunities for new managed security and consulting contracts.

Award-Winning MSP Being recognized as a Top Managed Service Provider in North Carolina highlights WorkSmart’s reputation for quality service delivery. This reputation opens doors for upselling existing clients to more comprehensive managed service packages and attracting prospects looking for proven MSP partners.

Strategic Partnerships WorkSmart’s collaborations with Simeon Cloud and Xcina Consulting indicate a focus on cloud management and compliance solutions. Engaging with industry-specific firms suggests potential sales avenues in cloud optimization, Microsoft 365 management, and regulatory compliance services.

Growing Market Revenue With an estimated revenue between $100 million and $250 million and a diverse client base, WorkSmart is positioned in a lucrative market segment. This financial stability and market presence can be leveraged to present premium, scalable solutions tailored to mid-sized enterprise needs, including cybersecurity, cloud, and hybrid IT environments.