Insights

inclusive expansion Leverage YITTY's commitment to size inclusivity (XS to 6X) and gender-affirming offerings to position adaptive sizing technology, diverse product development partnerships, and omnichannel marketing that resonates with large and underserved customer segments in the apparel tech and e-commerce space.

celebrity-led branding capitalize on Lizzo’s strong brand equity and media visibility to accelerate partnerships with influencers, wellness and lifestyle platforms, and fashion tech collaborations that amplify launches for new lines such as gender-affirming shapewear and trans clothing.

rapid growth niche target scale opportunities in a lean, fast-growth niche within retail apparel by offering white-labeled or co-branded solutions to niche retailers seeking inclusive shapewear, intimates, and everyday essentials, leveraging YITTY’s unique value proposition to differentiate in crowded markets.

tech-forward explore partnerships with e-commerce platforms, AR fitting experiences, and size customization APIs to enhance online shopping satisfaction, reduce return rates, and support YITTY’s focus on comfort, inclusivity, and self-expression.

award-backed credibility use award recognition and media milestones to approach retailers, distributors, and venture partners showcasing consumer-validated brand trust, People’s Champion recognition, and a proven history of media-driven growth to secure funding, shelf space, and collaborative opportunities.

Similar companies to YITTY

YITTY's Email Address Formats

YITTY uses at least 2 email formats:
YITTY Email FormatsExamplePercentage
First.Last@yitty.comJohn.Doe@yitty.com
95%
Last.First@yitty.comDoe.John@yitty.com
5%

Frequently Asked Questions

What is YITTY's official website and social media links?

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YITTY's official website is yitty.com and has social profiles on LinkedIn.

How much revenue does YITTY generate?

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As of August 2026, YITTY's annual revenue is estimated to be $10M - $25M.

What is YITTY's NAICS code?

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YITTY's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does YITTY have currently?

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As of August 2026, YITTY has approximately 23 employees across 2 continents, including North America and South America. Key team members include Vice President, Creative Director: M. M., Senior Manager, Site Merchandising: E. C. and Senior Influencer Marketing Manager: D. L. Explore YITTY's employee directory with LeadIQ.

What industry does YITTY belong to?

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YITTY operates in the Retail Apparel and Fashion industry.

What is YITTY's email format?

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YITTY's email format typically follows the pattern of First.Last@yitty.com. Find more YITTY email formats with LeadIQ.

When was YITTY founded?

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YITTY was founded in 2022.
YITTY logo

YITTY

Retail Apparel and FashionCalifornia, United States11-50 Employees

YITTY operates in the retail apparel and fashion sector, focusing on intimates, shapewear, and everyday essentials. Co-founded by Lizzo and founded in Los Angeles in 2022, the brand emerged to offer options that move beyond restrictive shapewear toward more comfortable, flattering pieces. It designs garments for a wide size range—from XS to 6X—and is based in el Segundo, California.

Its customer base includes people seeking inclusive sizing and gender-inclusive apparel. In 2023, YITTY expanded its product lines to include gender-affirming shapewear and clothing for transgender individuals.

Section iconCompany Overview

Website
yitty.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2022
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    YITTY's revenue is estimated to be in the range of $10M - $25M

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