Strategic Merger YES recently merged with ALTOUR and was acquired by Internova Travel Group, signaling access to broader corporate travel and events ecosystems, cross-sell opportunities, and scale potential for larger enterprise clients.

Growth Momentum Post- merger growth and integration have been highlighted, suggesting continued expansion capabilities, ability to support bigger events, and potential to upsell enhanced services to existing clients within the expanded group.

Digital and Hybrid Focus YES offers virtual and hybrid event solutions in addition to in-person services, creating opportunities to target organizations expanding digital engagement, remote workforce programs, and blended event strategies.

Mid-Mized Enterprise Target With a revenue range of 10-25 million and a staff size under 200, YES sits in a favorable mid-market segment, ideal for cross-selling event programs, design and AV services, and full-service management to mid-sized enterprises seeking scalable programs.

Full-Service Capabilities A broad services portfolio including venue finding, delegate management, AV production, design, and social media management enables cross-sell to clients needing end-to-end event programs, as well as upsell of creative concepts and digital activation packages.