Strategic partnerships Leverage Zesty Paws current collaboration with Native Microbials to explore additional co-development and co-marketing opportunities with other wellness and gut health science firms, expanding the product pipeline and distribution reach.

Gut health expansion Capitalize on the recent launch of canine gut health lines by offering complementary probiotic, prebiotic, and digestibility-support products, plus private label opportunities for retailers seeking holistic wellness solutions.

Premium positioning Position as a premium, research-driven pet wellness brand within the H&H Group portfolio to attract retailers and e-commerce platforms seeking high-margin, science-backed supplements and innovative formats.

Multi-channel growth Expand across digital and retail channels by targeting pet specialty stores, veterinary clinics, and direct-to-consumer programs, leveraging Zesty Paws’ established online advertising and payment partnerships to drive conversions.

Global expansion Explore international market entry, starting with Asia-Pacific and Europe where pet wellness trends are rising, supported by Zesty Paws’ brand recognition, manufacturing capabilities, and the Pet Expo presence.