Regional Expansion Potential Zilks Foods already has a presence in multiple regions including the Southwest, Rocky Mountain, Midwest, and Great Lakes, suggesting opportunities to expand into additional markets such as the Southeast or Northeast where demand for natural and gluten-free products is growing.

Health-Conscious Consumer Focus With all products being certified gluten-free and most non-GMO, Zilks appeals to health-conscious consumers, providing a strong foundation to target grocery chains and specialty stores emphasizing clean label and organic options.

Product Diversification Their lineup of dips and sauces like hummus, salsa, and tzatziki offers room for introducing new varieties or complementary products to existing retail partners, increasing basket size and consumer loyalty.

Leverage Digital Marketing Utilizing tools like Google Analytics and YouTube, Zilks can enhance its online presence to better reach health-focused consumers and support direct-to-consumer sales channels, creating additional revenue streams.

Market Competitive Positioning Positioned alongside major players like Hormel and Unilever, Zilks can differentiate through its focus on all-natural, gluten-free, and non-GMO products to attract niche buyers seeking premium, health-conscious snack options in mainstream retail environments.