Market Expansion Georgia Pacific has recently invested in upgrading its mill and plywood plant facilities in Oregon and South Carolina, presenting an opportunity to target customers in these regions with their expanded and improved product offerings.

Key Personnel Change With the appointment of David Neal as the executive vice president of building products, Georgia Pacific gains a new leader who can potentially open doors to new business opportunities and partnerships within the industry.

Product Innovation The launch of the new version of ARIA bath tissue made from 100% recycled fiber and wrapped in recyclable paper packaging showcases Georgia Pacific's commitment to sustainability, which can be leveraged as a selling point to appeal to environmentally conscious customers.

Event Participation By participating in high-profile events like Super Bowl LIX, where Georgia Pacific showcased its Angel Soft toilet paper brand through an unusual ad, the company demonstrates a creative marketing approach that can attract attention from potential clients and partners.

Competitive Positioning Being one of the largest manufacturers of tissue, pulp, paper, and building products in North and South America, Georgia Pacific's extensive product range and market presence position them strongly against similar companies like Weyerhaeuser, Avery Dennison, and International Paper, presenting an opportunity to capitalize on their competitive edge in the industry.