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Insights

Branding & Sponsorship 188BET positions itself as an in-play specialist with a comprehensive product suite and high-profile sponsorships, presenting a strong cross-sell opportunity to players interested in live betting, casino, and poker within a single platform.

Global Reach As a global online gaming company with operations linked to the Isle of Man and partnerships such as Liverpool FC and Formula 1 Asia sponsorship, there is potential to expand B2C and B2B partnerships across regions, leveraging brand visibility in key markets.

Product Synergy Extensive live gaming offerings plus sports, mobile and financials present multiple touchpoints for upsell and cross-sell campaigns, enabling bundled deals for operators seeking diversified live content and betting options.

Competitive Landscape Competitor signals from recent news suggest pressure in certain markets and mixed regional presence; a sales approach could emphasize unique live dealer diversity and mobile-first features to differentiate from peers.

Financial & Scale Cues Revenue shown in the lower mid-range indicates growth opportunities for tiered partnerships, channel diversification, and performance-based deals with mid-sized operators aiming to expand live betting and online casino offerings.

Similar companies to 188BET

188BET Tech Stack

188BET uses 8 technology products and services including RequireJS, yepnope.js, jQuery, and more. Explore 188BET's tech stack below.

  • RequireJS
    Javascript Frameworks
  • yepnope.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Dynatrace
    System Analytics & Monitoring
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics

188BET's Email Address Formats

188BET uses at least 4 email formats:
188BET Email FormatsExamplePercentage
First.Last@188bet.comJohn.Doe@188bet.com
92%
L.First@188bet.comD.John@188bet.com
3%
First.L@188bet.comJohn.D@188bet.com
2%
First@188bet.comJohn@188bet.com
3%

Frequently Asked Questions

What is 188BET's official website and social media links?

Minus sign iconPlus sign icon188BET's official website is 188bet.com and has social profiles on LinkedIn.

How much revenue does 188BET generate?

Minus sign iconPlus sign icon As of August 2026, 188BET's annual revenue is estimated to be $1M - $10M.

What is 188BET's NAICS code?

Minus sign iconPlus sign icon188BET's NAICS code is 7132 - Gambling Industries.

How many employees does 188BET have currently?

Minus sign iconPlus sign iconAs of August 2026, 188BET has approximately 157 employees across 4 continents, including Asia, Europe and South America. Key team members include Chief Executive Officer: N. B., Chief Executive Officer: N. S. and Director: L. Y. Explore 188BET's employee directory with LeadIQ.

What industry does 188BET belong to?

Minus sign iconPlus sign icon188BET operates in the Gambling Facilities and Casinos industry.

What technology does 188BET use?

Minus sign iconPlus sign icon188BET's tech stack includes RequireJS, yepnope.js, jQuery, jQuery UI, Modernizr, Dynatrace, Bootstrap and Google Analytics.

What is 188BET's email format?

Minus sign iconPlus sign icon188BET's email format typically follows the pattern of First.Last@188bet.com. Find more 188BET email formats with LeadIQ.
188BET logo

188BET

Gambling Facilities and CasinosUnited Kingdom51-200 Employees

188BET is a United Kingdom–based online gambling operator, owned by Cube Limited and connected to the Isle of Man. The company provides more than 10,000 live betting opportunities each month and positions itself as an in-play specialist, extending its sportsbook with a full suite of gaming products. These offerings span Casino, Live Casino, Poker and Mobile, forming a broad, multi-vertical platform for players.

Its customer base includes bettors worldwide who seek live wagering across multiple gambling formats, emphasizing real-time betting options. In the competitive gambling industry, 188BET distinguishes itself through its broad product mix and notable partnerships, such as its association with Liverpool Football Club. A recent development noted in industry coverage is its designation as Official Asia Sponsor of Formula 1 under a five-season agreement with Interregional Sports Group, to be featured in the Asian broadcast market.

Section iconCompany Overview

Website
188bet.com
NAICS Code
7132 - Gambling Industries
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M - $10M

    188BET's revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Chief Executive Officer at 188BET
    N. B.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer at 188BET
    N. S.
    Chief Executive Officer
    Mobile Phone
  • Director at 188BET
    L. Y.
    Director
    Mobile Phone
  • Senior Trading Manager at 188BET
    G. P.
    Senior Trading Manager
    Mobile Phone
  • Product Team Lead at 188BET
    R. M.
    Product Team Lead
    Mobile Phone

Employee Directory

  • Project Manager at 188BET
    W. B.
    Project Manager
    Mobile Phone
  • Senior Executive Business Intelligence at 188BET
    D. L.
    Senior Executive Business Intelligence
    Mobile Phone
  • Marketing Staff at 188BET
    V. B.
    Marketing Staff
    Mobile Phone
  • Multilingual Support Specialist at 188BET
    R. M. S.
    Multilingual Support Specialist
    Mobile Phone
  • Marketing Specialist at 188BET
    B. V.
    Marketing Specialist
    Mobile Phone

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