Insights

Market Focus 188BET primarily targets the Asian gambling market, as evidenced by its recent endorsement as the Official Asia Sponsor of Formula 1® until 2024, presenting opportunities to tailor products and marketing strategies to Asian consumers and sports fans.

Competitive Landscape Despite its global presence, 188BET faced challenges in the European markets, closing offices in the UK and Ireland in 2019 due to high competition, highlighting potential growth avenues in emerging markets or through strategic partnerships.

Product Diversification With a comprehensive suite including Sportsbook, Casino, Live Casino, Poker, and Financials, 188BET offers multiple revenue streams, allowing for cross-promotional sales and integrated betting solutions for diverse customer segments.

Technological Integration Utilizing advanced tech stacks like AngularJS, Dynatrace, and Google Analytics, 188BET is positioned to enhance user experience and optimize operational efficiency, presenting opportunities to sell cutting-edge technology solutions or data analytics services.

Financial Opportunity With revenues ranging from $1M to $10M, 188BET operates at a scale that suggests potential for scalable partnerships or B2B solutions aimed at expanding their offerings and market reach through targeted sales initiatives.

188BET Tech Stack

188BET uses 8 technology products and services including AppNexus, BugSnag, AngularJS, and more. Explore 188BET's tech stack below.

  • AppNexus
    Advertising
  • BugSnag
    Analytics
  • AngularJS
    Javascript Frameworks
  • yepnope.js
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Dynatrace
    System Analytics & Monitoring
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics

188BET's Email Address Formats

188BET uses at least 1 format(s):
188BET Email FormatsExamplePercentage
First.Last@188bet.comJohn.Doe@188bet.com
92%
L.First@188bet.comD.John@188bet.com
3%
First.L@188bet.comJohn.D@188bet.com
2%
First@188bet.comJohn@188bet.com
3%

Frequently Asked Questions

Where is 188BET's headquarters located?

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188BET's main headquarters is located at United Kingdom. The company has employees across 3 continents, including AsiaEuropeSouth America.

What is 188BET's official website and social media links?

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188BET's official website is 188bet.com and has social profiles on LinkedIn.

What is 188BET's NAICS code?

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188BET's NAICS code is 7132 - Gambling Industries.

How many employees does 188BET have currently?

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As of February 2026, 188BET has approximately 156 employees across 3 continents, including AsiaEuropeSouth America. Key team members include Senior Trading Manager: G. P.Product Team Lead: R. M.Project Manager: W. B.. Explore 188BET's employee directory with LeadIQ.

What industry does 188BET belong to?

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188BET operates in the Gambling Facilities and Casinos industry.

What technology does 188BET use?

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188BET's tech stack includes AppNexusBugSnagAngularJSyepnope.jsModernizrDynatraceBootstrapGoogle Analytics.

What is 188BET's email format?

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188BET's email format typically follows the pattern of First.Last@188bet.com. Find more 188BET email formats with LeadIQ.

188BET

Gambling Facilities and CasinosUnited Kingdom51-200 Employees

Owned by Cube Limited in the Isle of Man, 188BET is a global online gaming company that offers more than 10,000 live games to bet on each month. 

188BET has established its reputation as an in-play specialist. Alongside its Sportsbook, 188BET has a full product suite available, with extensive offerings ranging from Casino, Live Casino, Poker to Financials and Mobile. 

188BET further increased its credentials in the global sports market as partners of Liverpool Football Club.

Section iconCompany Overview

Headquarters
United Kingdom
Website
188bet.com
NAICS Code
7132 - Gambling Industries
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    188BET's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    188BET's revenue is estimated to be in the range of $1M$10M

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