Strong Local Presence Leverage ASP’s established Southern California footprint and multi-store format to cross-sell athletic footwear, gear, and running programs across locations, boosting basket size through bundled product offers and store-wide promotions.

Running Community capitalize on the Running Academy and Running Club ecosystem to promote loyalty programs, training partnerships, and event sponsorships that introduce new customers to core product lines and higher-margin accessories.

New Balance Channel Target the licensed New Balance concept store as a premium product and exclusive launch channel to push high-margin apparel, limited-edition drops, and gear bundles that complement existing inventory.

Digital Engagement Expand digital sales via existing WordPress and WooCommerce presence by optimizing conversion paths, email automation, and retargeting with Klaviyo to grow online revenue from local customers and attract new ones.

Growth Readiness With revenue in the mid-range and a growing store fleet, pursue partnerships with national brands, private-label opportunities, and limited-time campaigns that scale across multiple stores and online channels.