HQ & Reach Abt SRBI is a large, multi-office market research firm with headquarters in New York City and major offices in the DC area, Cambridge, Chicago, Durham, and Fort Myers. This extensive footprint enables national and regional reach for client surveys and policy research, suggesting opportunities to pitch large-scale, multi-site data collection projects and localized sampling.

In-House Strength The firm conducts all research processes in-house, including sample design, questionnaire development, multi-mode data collection (telephone, in-person, web, mail, IVR), and analysis. This integrated capability reduces vendor risk for clients and presents a strong value proposition for end-to-end projects, enabling upsell to comprehensive research programs.

Public Sector Ties A significant portion of Abt SRBI’s client base includes federal and state governments, along with foundations and academic researchers. This positions the company well for government-focused surveys, policy impact studies, and grant-funded evaluations, offering opportunities for renewal, expansion, and long-term contracts.

Trusted Standards The firm adheres to established industry codes and participates in professional bodies (NCCP, CASRO, AAPOR, ASA). Such credentials can be leveraged to address clients’ risk mitigation needs, compliance requirements, and methodological transparency—key selling points for institutions with strict procurement and oversight processes.

Data & Tech Stack Utilizing a mix of technologies (cloud-based services, web and analytics tools, and traditional data collection modalities) indicates readiness for modern survey methods and analytics. This enables offering advanced data quality assurance, multi-mode weighting, and rapid reporting—presenting opportunities for projects demanding speed, reliability, and methodological rigor.