Retail media expansion Adhese recently launched Retail Media as a Service and is hiring to scale its RM capabilities, signaling a strong opportunity to offer complementary retail media management, measurement, and ad-serving enhancements to retailers and agencies seeking turnkey RM solutions.

Integration potential Upcoming collaboration with ADvendio to integrate order management with Adhese’s ad serving suggests a sales opening for end-to-end retail media platforms, enabling cross-sell of streamlined workflow, scalability, and unified data for advertisers and publishers.

Consent and first-party data Adhese emphasizes consent-based advertising and first-party data, presenting a potential value proposition for brands and publishers prioritizing privacy-compliant customer experiences and data ownership, especially in retail media environments.

Global growth signals The recent RMaaS launch and international hiring indicate a push toward global expansion, offering opportunities to position services in new markets, support multinational retailers, and localize ad experiences across regions.

Tech stack compatibility With a tech footprint including Amazon S3, Open Graph, HubSpot, and standard web technologies, there is room to propose integrations or migrations to a more scalable data and CRM/marketing tech stack, as well as data lake and analytics enhancements to optimize campaigns.