Affinnova, Inc.
Advertising ServicesMassachusetts, United States11-50 Employees
Affinnova is a global marketing technology company focused on improving the success rate of innovation and marketing efforts. Its platform combines optimization algorithms with predictive analytics to broaden the range of product, advertising and design ideas marketers consider and to quickly identify concepts with strong market potential. Its client roster includes several multinational brands, such as Procter & Gamble, Nestle, Pfizer, and Bank of America. Based in Waltham, Massachusetts, the company operates in the advertising services space. In 2014, The Nielsen Company acquired Affinnova, a historical development noted in the provided information.