Insights

Market Expansion Potential African Sales Company operates across Sub-Saharan Africa with a strong distribution network in luxury beauty brands, presenting opportunities to expand product lines or collaborate with emerging regional brands seeking access to high-end markets.

Digital Commerce Growth With an integrated ecommerce platform and online presence, there is significant potential to enhance digital marketing efforts, leverage data analytics, and increase online sales through targeted campaigns and technology upgrades.

Luxury Brand Collaborations As the preferred distributor for international fine fragrance and cosmetic brands, there are ongoing opportunities to introduce new luxury brands, diversify product offerings, and deepen relationships with existing premium partners.

Marketing & Communication Enhancement The company's embedded communication agency, Velvet Luxe, offers a platform to expand marketing services, explore innovative promotional techniques, and attract brands seeking effective luxury marketing solutions.

Technological Optimization Utilizing their current tech stack, there is potential to adopt advanced analytics, automation tools, and customer engagement platforms to improve sales funnels, track market trends, and optimize marketing ROI.

African Sales Company Tech Stack

African Sales Company uses 8 technology products and services including Google Ads, WP Rocket, jQuery, and more. Explore African Sales Company's tech stack below.

  • Google Ads
    Advertising
  • WP Rocket
    Caching
  • jQuery
    Javascript Libraries
  • SEMrush
    Marketing Automation
  • Google
    Search Engines
  • ZURB Foundation
    UI Frameworks
  • Akismet
    Web Platform Extensions
  • Gravity Forms
    Web Platform Extensions

Media & News

African Sales Company's Email Address Formats

African Sales Company uses at least 2 format(s):
African Sales Company Email FormatsExamplePercentage
FirstL@asco.co.zaJohnD@asco.co.za
90%
FL@asco.co.zaJD@asco.co.za
5%
FirstL@asco.co.zaJohnD@asco.co.za
5%

Frequently Asked Questions

Where is African Sales Company's headquarters located?

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African Sales Company's main headquarters is located at Johannesburg, Halfway House Midrand, Gauteng 1685, ZA. The company has employees across 2 continents, including AfricaEurope.

What is African Sales Company's official website and social media links?

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African Sales Company's official website is africansalescompany.co.za and has social profiles on LinkedIn.

What is African Sales Company's NAICS code?

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African Sales Company's NAICS code is 446 - Health and Personal Care Stores.

How many employees does African Sales Company have currently?

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As of October 2025, African Sales Company has approximately 501 employees across 2 continents, including AfricaEurope. Key team members include Chief Financial Officer: R. M.Head Of Information Technology: C. H.Head Of Planning: A. K.. Explore African Sales Company's employee directory with LeadIQ.

What industry does African Sales Company belong to?

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African Sales Company operates in the Retail Health and Personal Care Products industry.

What technology does African Sales Company use?

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African Sales Company's tech stack includes Google AdsWP RocketjQuerySEMrushGoogleZURB FoundationAkismetGravity Forms.

What is African Sales Company's email format?

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African Sales Company's email format typically follows the pattern of FirstL@asco.co.za. Find more African Sales Company email formats with LeadIQ.

When was African Sales Company founded?

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African Sales Company was founded in 1937.
African Sales Company

African Sales Company

Retail Health and Personal Care ProductsSouth Africa501-1000 Employees

African Sales Company  (ASCO) is an expert in luxury, authentically connecting  beauty brands with people across Sub-Saharan Africa through our three business pillars, Distribution, Retail and Communication.
 
We promote the fundamental values of  PEOPLE, ENTREPRENEURSHIP and PERFORMANCE
We are the preferred distributor of leading international fine fragrance and cosmetic brands in Southern and Sub-Saharan African markets; providing access to a comprehensive domestic network.
 
The Group operates five own retail brands, across twenty-two B&M doors with connected online platforms and an e-commerce shop. 
Our embedded communication agency, Velvet Luxe, offers clients luxury specialised full-service media, marketing and promotional solutions.

Get a full understanding of what we are all about on our website:

Section iconCompany Overview

Headquarters
Johannesburg, Halfway House Midrand, Gauteng 1685, ZA
NAICS Code
446 - Health and Personal Care Stores
Founded
1937
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    African Sales Company's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    African Sales Company's revenue is estimated to be in the range of $25M$50M

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