Insights

Global Licensing Alpha Group US has strong licensing capabilities across toys and animation with a global footprint and partnerships in key regions (MENA) via strategic collaborations, presenting opportunities to expand licensed product lines and co-branded experiences with retailers and entertainment brands.

Integrated Content The company combines design, manufacturing, and animation in house, enabling fast turnarounds for new properties and licensed products, which can shorten time-to-market for new lines and reduce development risk for potential partners.

Mid-market Growth Current revenue is in the $10M-$25M range with a modest employee base, indicating room for scaled partnerships with mid-market retailers, e-commerce platforms, and regional distributors to accelerate growth without large organizational changes.

Digital Commerce Existing tech stack includes WordPress and Shopify with payment integration, suggesting readiness for direct-to-consumer programs, showroom drops, or limited-edition releases through online storefronts and pop-up collaborations.

Strategic Events Active participation in trade events and storytelling around properties like Katuri Adventure Park signals opportunities for experiential partnerships, sponsor opportunities, and cross-promotion with venues, theme parks, and entertainment properties.

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Alpha Group US Tech Stack

Alpha Group US uses 8 technology products and services including Microsoft Advertising, iCIMS, WordPress, and more. Explore Alpha Group US's tech stack below.

Alpha Group US's Email Address Formats

Alpha Group US uses at least 1 email format:
Alpha Group US Email FormatsExamplePercentage
First.Last@alphagroup-us.comJohn.Doe@alphagroup-us.com
100%

Frequently Asked Questions

What is Alpha Group US's official website and social media links?

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Alpha Group US's official website is alphatoys.com and has social profiles on LinkedIn.

How much revenue does Alpha Group US generate?

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As of October 2026, Alpha Group US's annual revenue is estimated to be $10M - $25M.

What is Alpha Group US's NAICS code?

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Alpha Group US's NAICS code is 31-33 - Manufacturing.

How many employees does Alpha Group US have currently?

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As of October 2026, Alpha Group US has approximately 22 employees across 3 continents, including North America, Asia and South America. Key team members include South America Regional Director: M. K. and Internship Trainee: P. L. Explore Alpha Group US's employee directory with LeadIQ.

What industry does Alpha Group US belong to?

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Alpha Group US operates in the Manufacturing industry.

What technology does Alpha Group US use?

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Alpha Group US's tech stack includes Microsoft Advertising, iCIMS, WordPress, Shopify, PayPal, Venmo, HSTS and Piwik PRO Core.

What is Alpha Group US's email format?

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Alpha Group US's email format typically follows the pattern of First.Last@alphagroup-us.com. Find more Alpha Group US email formats with LeadIQ.

When was Alpha Group US founded?

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Alpha Group US was founded in 1993.
Alpha Group US logo

Alpha Group US

ManufacturingCalifornia, United States11-50 Employees

Alpha Group US designs and manufactures toys and related entertainment content, blending design, animation, and licensing to broaden play experiences for children. It operates as a wholly owned subsidiary of Guangdong Alpha Animation and Culture Co., Ltd., connecting the US arm to a large Asia-based group known for animation, toys, and entertainment content. 

Located in Fontana, California, the company maintains integrated design, manufacturing, and animation capabilities to support its toy lines and licensed properties. Its offerings target kids and families seeking engaging, multimedia play experiences that span physical toys and story-driven content and characters. In 2023, Alpha Group US participated in the GTI Asia China Expo, reflecting its active role in a global toy and entertainment ecosystem.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
1993
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Alpha Group US's revenue is estimated to be in the range of $10M - $25M

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