Insights

Innovative Product Launches Alterna Haircare consistently introduces new product lines like Caviar Anti-Aging Clinical Densifying and My Hair My Canvas, attracting customers seeking luxurious and innovative haircare solutions.

Key Personnel Advancements Hiring top talent like Christin Bonness as the education manager for Alterna in key regions demonstrates a commitment to enhancing brand presence and customer engagement, providing an opportunity for partnership and collaboration.

Technology Integration Utilizing tech tools such as Google Optimize, Adobe Creative Suite, and Bazaarvoice Reviews signifies a tech-savvy approach, appealing to digitally-inclined customers who value modern, seamless experiences and presenting potential for digital marketing collaborations.

Market Growth Potential With a revenue range of $10M - 50M, Alterna Haircare has room for growth and scalability, making them an attractive partner for businesses interested in expanding into the personal care market and potentially tapping into Alterna's existing customer base.

Competitive Landscape Analysis Analyzing competitors like Bumble and bumble, Moroccanoil, and Aveda in terms of revenue and employee size can provide insights into market positioning, helping sales professionals identify strategic opportunities for differentiation and market capture.

Alterna Haircare Tech Stack

Alterna Haircare uses 8 technology products and services including Google Optimize, Unpkg, cdnjs, and more. Explore Alterna Haircare's tech stack below.

  • Google Optimize
    A/B Testing
  • Unpkg
    Content Delivery Network
  • cdnjs
    Content Delivery Network
  • Underscore.js
    Javascript Libraries
  • Bazaarvoice Reviews
    Online Review Management
  • Adobe Creative Suite
    Visualisation Software
  • X-Content-Type-Options
    Web & Portal Technology
  • Hello Bar
    Widgets

Alterna Haircare's Email Address Formats

Alterna Haircare uses at least 1 format(s):
Alterna Haircare Email FormatsExamplePercentage
FLast@alternahaircare.comJDoe@alternahaircare.com
46%
Last@alternahaircare.comDoe@alternahaircare.com
5%
First@alternahaircare.comJohn@alternahaircare.com
3%
FLast@alternahaircare.comJDoe@alternahaircare.com
46%

Frequently Asked Questions

Where is Alterna Haircare's headquarters located?

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Alterna Haircare's main headquarters is located at 5800 Bristol Pkwy Culver City, California 90230 US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Alterna Haircare's phone number?

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You can contact Alterna Haircare's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Alterna Haircare's official website and social media links?

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Alterna Haircare's official website is alternahaircare.com and has social profiles on LinkedIn.

How much revenue does Alterna Haircare generate?

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As of June 2025, Alterna Haircare's annual revenue reached $35M.

What is Alterna Haircare's SIC code NAICS code?

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Alterna Haircare's SIC code is 5122 - Drugs, Drug Proprietaries, and Druggists' Sundries NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Alterna Haircare have currently?

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As of June 2025, Alterna Haircare has approximately 51 employees across 4 continents, including North AmericaEuropeAsia. Key team members include President: J. M.Managing Director: A. F.Director Of Education: J. S.. Explore Alterna Haircare's employee directory with LeadIQ.

What industry does Alterna Haircare belong to?

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Alterna Haircare operates in the Personal Care Product Manufacturing industry.

What technology does Alterna Haircare use?

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Alterna Haircare's tech stack includes Google OptimizeUnpkgcdnjsUnderscore.jsBazaarvoice ReviewsAdobe Creative SuiteX-Content-Type-OptionsHello Bar.

What is Alterna Haircare's email format?

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Alterna Haircare's email format typically follows the pattern of . Find more Alterna Haircare email formats with LeadIQ.

When was Alterna Haircare founded?

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Alterna Haircare was founded in 1997.
Alterna Haircare

Alterna Haircare

Personal Care Product ManufacturingCalifornia, United States51-200 Employees

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that instantly transform hair and delight the senses.
Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Section iconCompany Overview

Headquarters
5800 Bristol Pkwy Culver City, California 90230 US
Phone number
SIC Code
5122 - Drugs, Drug Proprietaries, and Druggists' Sundries
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1997
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Alterna Haircare's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Alterna Haircare's revenue is in the range of $10M$50M

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