Expanding Educational Outreach American Botanical Council is actively increasing its consumer and professional engagement through innovative digital content, including launching HerbTV on YouTube and a series of educational videos. This presents opportunities to collaborate on sponsored content, educational campaigns, or tailored multimedia partnerships to enhance brand visibility within the herbal and supplement community.

Growing Market Focus The organization’s recent market reports on herbal sales and sustainability practices indicate a focused effort on market research and industry standards. Sales teams can leverage this data to position their products as aligned with trending consumer preferences such as sustainability, responsible sourcing, and herbal efficacy, appealing to ABC’s network of industry insiders and professionals.

Leadership in Sustainability With the launch of the SHP Sustainability and Regenerative Practices Toolkit 2.0, ABC demonstrates a commitment to eco-friendly and socially responsible practices. Partnering with ABC on sustainability initiatives could open doors to environmentally conscious brands seeking expert endorsement or collaboration within the botanical industry.

Funding and Revenue Potential Supported by a substantial revenue range of 25 to 50 million dollars, ABC has significant financial resources conducive to sponsorship, joint ventures, or educational program funding. Companies can explore opportunities to become preferred partners in ABC’s expanding publications, webinars, and digital content offerings.

Industry Recognition and Events ABC’s active participation in industry events like Natural Product Expo West offers direct access to a targeted professional audience, including researchers, health professionals, and industry leaders. Businesses can consider sponsorship or exhibitor opportunities at these events to promote health-focused products and innovative herbal solutions to a receptive market.