Local Market Strength Amidon Jewelers has a well-established presence in the Upper Valley region of New Hampshire and Vermont, serving as a trusted jeweler for over 75 years. This loyal customer base presents an opportunity to upsell or cross-sell high-end jewelry, custom designs, and related services to existing clients who value quality and tradition.

Digital Engagement Opportunities While the company utilizes modern tools like Amazon S3 and Cloudflare, there is potential to expand online marketing efforts, including social media advertising and targeted email campaigns, to attract a broader audience and drive e-commerce sales for their custom jewelry and repair services.

Product and Service Expansion Amidon's focus on engagement rings, custom designs, and repair services indicates opportunities to promote premium product lines such as designer collections from LeVian or Maevona, as well as after-sales services including repairs and engraving, to increase average transaction value.

Store Presence Optimization With recent store closures but remaining locations in West Lebanon and Keene, there is potential to leverage these stores more strategically through targeted local promotions and in-store events, attracting new customers interested in luxury jewelry and personalized services.

Market Positioning Strategy Positioning against larger luxury brands like Tiffany & Co. and Signet, Amidon can emphasize its local heritage, personalized customer service, and craftsmanship to differentiate itself and attract customers seeking a boutique experience and high-quality, custom jewelry solutions.