Strong Local Presence Amidon Jewelers operates multiple retail locations in New Hampshire, including stores in West Lebanon and Keene, serving a local community with a longstanding reputation spanning over 75 years. This local focus presents opportunities for personalized marketing campaigns and community engagement initiatives.

Heritage and Trust With a history of serving loyal customers in the Upper Valley region and a specialization in engagement rings and diamonds, there is potential to upsell custom jewelry and promote high-value engagement-related sales, leveraging their reputation for quality and trust.

Service Portfolio Offering jewelry repair, watch repair, engraving, and custom design services indicates additional revenue streams. Sales strategies could target both existing and new customers seeking ongoing service and customization, especially during special occasions and local events.

Digital Engagement Utilizing a modern tech stack including Amazon S3, Cloudflare, and Bootstrap suggests an active online presence. Opportunities exist to enhance e-commerce capabilities, boost online marketing efforts, and sell exclusive or personalized jewelry items digitally.

Market Expansion Challenges The recent closure of the Claremont store indicates a strategic shift or operational challenges. Focusing on strengthening the remaining locations through targeted promotions and expanding product offerings can help capitalize on existing customer loyalty and explore new market segments.