Applied Marketing Research, Inc.

Market ResearchKansas, United States11-50 Employees

Applied Marketing Research, Inc. is a full-service market research firm established in 1993 and based in Lawrence, Kansas. It serves both business-to-business and business-to-consumer markets, offering a range of quantitative and qualitative research services designed to inform product development, pricing, segmentation, branding, and marketing communications. The company works with a diverse set of industries and clients, including large corporations across sectors such as automotive, consumer packaged goods, technology, healthcare, and financial services, focusing on delivering actionable results and high-quality research that supports customer satisfaction and business success. Its research approaches include traditional and web-based focus groups, executive interviews, online surveys, advanced statistical modeling, in-home usage testing, and mixed-method data collection, with tailored reports formatted to meet client preferences. A recent development involves partnering with Rowan EDC to support targeted recruitment efforts, reflecting collaboration with regional organizations to address client needs in the market.

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