Strategic Partnerships Telaria has established strategic partnerships with industry giants like Magnite, Google, and News Corp Australia. Leveraging these partnerships can open doors for cross-selling opportunities and collaborative ventures.

Acquisition Potential Given Telaria's history of mergers and acquisitions, companies looking to be acquired or seeking integration with a leading video advertising platform could find Telaria as a potential suitor. Exploring acquisition discussions with Telaria could be a viable sales strategy.

Innovative Technology Stack Telaria boasts a sophisticated tech stack including modernizr, Scala, Java, and Hadoop. Highlighting the compatibility and advantages of integrating with Telaria's advanced technology can appeal to tech-focused companies seeking cutting-edge solutions in the advertising space.

Expanding Market Presence Telaria's expansions through mergers with companies like Magnite and Rubicon Project indicate a growing market presence. Identifying regions or sectors where Telaria is gaining traction can provide sales teams with insights into potential market opportunities.

Revenue and Growth Potential With a revenue range between $10M - $50M, Telaria presents sales professionals with an opportunity to tap into a company demonstrating steady growth and revenue potential. Crafting tailored sales propositions that align with Telaria's financial trajectory can lead to mutually beneficial business relationships.