Premium Video Advertising Telaria provides a complete software platform for managing premium video advertising, offering robust analytics and monetization tools. This focus on premium video positions Telaria well for sales targeting companies interested in high-quality digital advertising solutions.

Global Publisher Empowerment Telaria empowers global publishers with independent solutions that facilitate unbiased decision-making for optimal revenue outcomes. This unique selling point can be leveraged in sales conversations with publishers looking to gain more control over their advertising strategies.

Tech Stack Expertise By leveraging a diverse tech stack including Java, Scala, and others, Telaria showcases its technical prowess and adaptability. This technological advantage can be highlighted in sales pitches to tech-savvy clients seeking an innovative advertising partner.

Sizable but Nimble With 51-200 employees and revenue in the $10M - $50M range, Telaria strikes a balance between being sizable enough to handle complex projects and nimble enough to offer personalized attention to clients. Sales representatives can emphasize this flexibility to attract businesses seeking tailored advertising solutions.

Competitive Landscape Awareness Understanding the competitive landscape with companies like FreeWheel and Innovid can provide valuable insights for sales strategy. Highlighting Telaria’s unique value proposition compared to competitors can help sales professionals position the company effectively in the market.