Media & OTT Focus Target media, publishing, sports and OTT clients that already rely on eSuite for subscriber management to expand upsell opportunities around pricing analytics, revenue optimization, and in-region Azure support.

Azure Migration Advantage Leverage clients still on legacy systems or cloud vendors to highlight benefits from MPP Global’s Azure migration, emphasizing agility, scalability, and reduced time-to-market as compelling ROI drivers.

Regional Growth Hiring Utilize recent regional hires in EMEA, APAC to approach enterprises with multi-region expansion plans, offering tailored sales motions and support structures for cross-border subscriber operations.

Pricing & Analytics Partner with publishers and networks seeking sophisticated pricing strategies by integrating with Mather Economics data analytics through eSuite for optimized lifetime value and churn reduction.

Strategic Partnerships Exploit collaboration history with Aptitude Software and other ecosystem players to pursue joint go-to-market initiatives, targeting full revenue lifecycle automation and unified reporting.