Global Expansion ASICS has recently opened a new store in Pune, India, indicating a strategic focus on expanding its retail presence in emerging markets. This presents a sales opportunity for partnerships with local retailers and distributors to further penetrate these regions.

Product Collaboration Through partnerships like the one with Brazilian label CARNAN, ASICS has shown a commitment to innovative product collaborations. Sales teams can explore similar collaborations with local designers or brands to create exclusive collections, driving customer engagement and sales.

Sustainability Initiatives The introduction of a returns program for the Nimbus Mirai running shoe reflects ASICS' sustainability efforts. Sales professionals can leverage this eco-friendly initiative as a selling point to eco-conscious consumers, potentially boosting sales and brand loyalty.

Celebrity Endorsements Hiring Japanese volleyball star Ran Takahashi and launching initiatives like 'Rally for the Mind' demonstrate ASICS' strong connection with athletes and sports events. Sales teams can utilize these celebrity endorsements and event tie-ins to promote ASICS products and drive sales among sports enthusiasts.

Innovative Product Launches The recent launch of the Metapseed collection showcases ASICS' commitment to innovation in product development. Sales representatives can capitalize on these new product offerings to attract tech-savvy customers and enthusiasts looking for cutting-edge sports footwear and apparel.