Insights

Growing Market Presence ASICS Latin America has expanded its footprint since establishing its first subsidiary in São Paulo in 2007, with over 16 own stores in Brazil and ongoing developments in Chile and Colombia, indicating a strategic focus on increasing regional visibility and market penetration.

Premium Brand Positioning With a focus on technically advanced athletic footwear and products, ASICS targets consumers seeking high-performance and comfort, positioning itself as a premium brand that appeals to athletes and health-conscious individuals.

Digital Commerce Expansion The company's successful e-commerce operations complement its physical store locations, providing a robust online sales channel that can be further scaled to reach broader markets across Latin America.

Technology Utilization Employing a diverse tech stack including Google Analytics and Tag Manager, ASICS is well-positioned to leverage data-driven insights for targeted marketing and personalized customer experiences, enhancing conversion opportunities.

Regional Growth Potential The company's focus on Latin American markets combined with a relatively modest revenue range suggests opportunities for sales development initiatives aimed at expanding product offerings, increasing store presence, and boosting online sales to capitalize on regional growth trends.

ASICS LATIN AMERICA Tech Stack

ASICS LATIN AMERICA uses 8 technology products and services including AB Tasty, Teads, AWIN, and more. Explore ASICS LATIN AMERICA's tech stack below.

  • AB Tasty
    A/B Testing
  • Teads
    Advertising
  • AWIN
    Affiliate Advertising Networks
  • Swiper
    Javascript Libraries
  • Narvar
    Logistics
  • SWFObject
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics

Media & News

ASICS LATIN AMERICA's Email Address Formats

ASICS LATIN AMERICA uses at least 2 format(s):
ASICS LATIN AMERICA Email FormatsExamplePercentage
First.Last@asics.comJohn.Doe@asics.com
94%
First.Middle@asics.comJohn.Michael@asics.com
2%
Last.First@asics.comDoe.John@asics.com
2%
FLast@asics.comJDoe@asics.com
1%
First_L@asics.comJohn_D@asics.com
1%

Frequently Asked Questions

What is ASICS LATIN AMERICA's official website and social media links?

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ASICS LATIN AMERICA's official website is asics.com.br and has social profiles on LinkedIn.

What is ASICS LATIN AMERICA's SIC code NAICS code?

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ASICS LATIN AMERICA's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does ASICS LATIN AMERICA have currently?

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As of December 2025, ASICS LATIN AMERICA has approximately 235 employees across 1 continents, including South America. Key team members include Senior Registration Analyst: J. P. D. O.Coordenação De Produtos Digitais: A. B. C.Analista De Suporte E Redes: E. E.. Explore ASICS LATIN AMERICA's employee directory with LeadIQ.

What industry does ASICS LATIN AMERICA belong to?

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ASICS LATIN AMERICA operates in the Retail industry.

What technology does ASICS LATIN AMERICA use?

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ASICS LATIN AMERICA's tech stack includes AB TastyTeadsAWINSwiperNarvarSWFObjectGoogle Tag ManagerGoogle Analytics.

What is ASICS LATIN AMERICA's email format?

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ASICS LATIN AMERICA's email format typically follows the pattern of First.Last@asics.com. Find more ASICS LATIN AMERICA email formats with LeadIQ.

ASICS LATIN AMERICA

RetailSão Paulo, Brazil201-500 Employees

ASICS is a company that has been dedicated to creating the world's most technically advanced athletic footwear and products for over 60 years. All the technology, functionality and comfort present in our sneakers first appear in the minds of passionate people who work within our offices spread across different countries. HISTORY In 1949, Mr. Kihachiro Onitsuka founded his sports shoe company (Onitsuka Co., Ltd.) by manufacturing a basketball shoe in his own living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on the famous Latin phrase "Anima Sana In Corpore Sano", which when translated, means "A sound mind in a sound body". ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote health and well-being. In Latin America, our trajectory began in 2007 with the opening of the first ASICS subsidiary in São Paulo. Today there are more than 16 own stores in Brazil, a successful e-commerce operation and business partners. From Brazil, operations in Chile and Colombia are coordinated with local offices and, soon, own stores and e-commerce. Everything was only possible thanks to a team of people passionate about the power of movement in all areas of life.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    ASICS LATIN AMERICA's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    ASICS LATIN AMERICA's revenue is estimated to be in the range of $25M$50M

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