Regional Focus Target Baker Office Products as a West Texas based single source supplier for office products, furniture, machines, educational products and janitorial supplies. Leverage their local footprint for quick delivery, consultative space design services, and potential expansion into neighboring markets.

Full Service Advantage Position offerings around their end-to-end capabilities including printing services and office space design. Propose value by bundling office supplies with branding, printing, and space optimization projects to increase average order value and cross-sell Office Furniture and Breakroom solutions.

Growth Readiness With revenue in the mid tens of millions and a mid-market customer base, present scalable solutions such as managed print services, procurement programs, and volume discount tiers to support potential customers as Baker scales and targets mid-size to large accounts.

Digital Footprint Leverage their web presence and tech stack signals (web analytics and common open source tools) to propose digital procurement experiences, e-commerce enhancements, and customer portals that streamline ordering, tracking, and invoicing for repeat business.

Competitive Positioning Position as a complementary partner to large distributors by offering personalized regional service, design expertise, and a broad catalog including janitorial, breakroom, and educational products. Highlight flexible service levels and local support as differentiators from bigger national rivals.