Insights

Market Expansion Opportunity Basic-Fit's rapid growth across Europe, with over 1,600 clubs and more than 4.4 million members, indicates a strong market presence and an ongoing demand for affordable fitness solutions. This creates potential opportunities to provide localized marketing, membership management solutions, or partner with their franchise development initiatives to support their expansion plans.

Technology Integration Needs The company's emphasis on utilizing state-of-the-art technology, including apps for training, virtual lessons, and personalized coaching, suggests a readiness to adopt innovative digital solutions. Sales efforts could focus on offering advanced digital health tools, analytics platforms, or AI-driven member engagement systems to enhance their member experience.

Cost Optimization Solutions Facing increased maintenance capex and market saturation in certain regions, Basic-Fit is seeking cost control and efficiency improvements. This presents opportunities for sales of energy management systems, facility maintenance solutions, or operational analytics tools to help optimize club performance and margins.

Growth & Franchise Enablement With a strategic focus on expanding through a franchise model and entering a phase of accelerated growth, Basic-Fit may require support in franchise management software, training solutions, or brand standardization tools, making it a prime candidate for partner solutions that streamline franchise operations.

Financial and Data Insights Given the company's recent focus on investor relations and financial discipline, providing data analytics, reporting dashboards, or investor communication tools can help Basic-Fit improve transparency and strengthen stakeholder engagement, ultimately supporting their growth narrative and market confidence.

Basic-Fit Tech Stack

Basic-Fit uses 8 technology products and services including Lucky Orange, Cloudflare, Google Maps, and more. Explore Basic-Fit's tech stack below.

  • Lucky Orange
    Analytics
  • Cloudflare
    Content Management System
  • Google Maps
    Maps
  • LinkedIn
    Online Community Software
  • Ruby
    Programming Languages
  • Smartsheet
    Project Management
  • HSTS
    Security
  • Google Tag Manager
    Tag Management

Media & News

Basic-Fit's Email Address Formats

Basic-Fit uses at least 2 format(s):
Basic-Fit Email FormatsExamplePercentage
First.Last@basic-fit.nlJohn.Doe@basic-fit.nl
80%
First.MiddleLast@basic-fit.nlJohn.MichaelDoe@basic-fit.nl
8%
Last.First@basic-fit.nlDoe.John@basic-fit.nl
2%
FirstMiddleLast@basic-fit.nlJohnMichaelDoe@basic-fit.nl
3%
LastFirst@basic-fit.nlDoeJohn@basic-fit.nl
1%
FirstLast@basic-fit.nlJohnDoe@basic-fit.nl
1%
Last@basic-fit.nlDoe@basic-fit.nl
1%
FirLast@basic-fit.nlJohDoe@basic-fit.nl
1%
FirstMiddle.Last@basic-fit.nlJohnMichael.Doe@basic-fit.nl
1%
FLast@basic-fit.nlJDoe@basic-fit.nl
1%
First@basic-fit.nlJohn@basic-fit.nl
1%

Frequently Asked Questions

Where is Basic-Fit's headquarters located?

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Basic-Fit's main headquarters is located at 60 Wegalaan Hoofddorp, North Holland 2132 jc Netherlands. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Basic-Fit's stock symbol?

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Basic-Fit is a publicly traded company; the company's stock symbol is BSFFF.

What is Basic-Fit's official website and social media links?

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Basic-Fit's official website is corporate.basic-fit.com and has social profiles on LinkedInCrunchbase.

How much revenue does Basic-Fit generate?

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As of February 2026, Basic-Fit's annual revenue is estimated to be $825M.

What is Basic-Fit's SIC code NAICS code?

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Basic-Fit's SIC code is 7991 - Physical Fitness Facilities NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Basic-Fit have currently?

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As of February 2026, Basic-Fit has approximately 3.9K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Cfo: M. D. K.Chief Operating Officer: R. Z.Chief Commercial Officer (cco): E. V. V. -. H.. Explore Basic-Fit's employee directory with LeadIQ.

What industry does Basic-Fit belong to?

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Basic-Fit operates in the Wellness and Fitness Services industry.

What technology does Basic-Fit use?

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Basic-Fit's tech stack includes Lucky OrangeCloudflareGoogle MapsLinkedInRubySmartsheetHSTSGoogle Tag Manager.

What is Basic-Fit's email format?

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Basic-Fit's email format typically follows the pattern of First.Last@basic-fit.nl. Find more Basic-Fit email formats with LeadIQ.

When was Basic-Fit founded?

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Basic-Fit was founded in 2013.

Basic-Fit

Wellness and Fitness ServicesNorth Holland, Netherlands1001-5000 Employees

Founded in 2013, Basic-Fit is proud to have more than 4.4+ million members in more than 1,600+ clubs across the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. Thanks to our fast growth we can call ourselves Europe’s value-for-money fitness leader.

Our Mission & Values
We believe that everyone deserves to be fit and feel great. We are on a mission to make fitness accessible to everyone and get people to love their fitness habits. Our values - Be, Accessible, Smart, Inclusive, Committed form our name "Basic" and are the core ID of our company.

Our Approach
We offer low-cost, high-value fitness solutions to make working out a basic of life everywhere at any given time. By using state-of-the-art technology we constantly update our products and make them scalable, affordable, and personalised. We are committed to making people love their fitness habits to help them lead healthier lives.

Our Proposition
Our memberships give access to our clubs and our Basic-Fit app. The app offers hundreds of training programmes, podcasts, virtual group lessons, nutritional advice and recipes, a personal online coaching service, and other practical information. With this product range, we give our members the opportunity to exercise everywhere and reach their long-term goals.

Go For It!
Our headquarters is located in Hoofddorp, just outside of Amsterdam. We’re a fast-growing, tech-driven company with an international mindset, always looking for proactive and down-to-earth people who want to contribute to our mission.

Section iconCompany Overview

Headquarters
60 Wegalaan Hoofddorp, North Holland 2132 jc Netherlands
SIC Code
7991 - Physical Fitness Facilities
Stock Symbol
BSFFF
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
1001-5000

Section iconFunding & Financials

  • $25M$50M

    Basic-Fit's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Basic-Fit's revenue is estimated to be in the range of $25M$50M

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