Insights

Expanding Market Presence Basic Fit has shown a commitment to expansion with a network of over 1,400 clubs across multiple European countries. This wide geographic coverage presents opportunities for further market penetration and growth.

Tech-Savvy Approach Utilizing a diverse tech stack including Google Analytics, YouTube, and more, Basic Fit demonstrates a tech-savvy approach to fitness services. Leveraging technology for enhanced member experiences could attract a tech-oriented customer segment.

Recent Partnerships Recent strategic partnerships like the one with TomTom Telematics showcase Basic Fit's openness to collaborations for improved service delivery. Exploring similar collaborations with tech companies could enhance offerings and attract more customers.

Top Talent Acquisition The appointment of a new Chief Commercial Officer indicates a focus on leadership excellence. Engaging with top talent in the industry can enhance sales strategies, drive innovation, and open doors to new business opportunities.

Competitive Positioning In a competitive landscape with similar companies like Club Fitness, Crunch Fitness, and others, Basic Fit's value-for-money proposition stands out. Highlighting affordability and accessibility can be a key selling point to attract cost-conscious customers.

Basic Fit Tech Stack

Basic Fit uses 8 technology products and services including Google Optimize, Microsoft Advertising, Lucky Orange, and more. Explore Basic Fit's tech stack below.

  • Google Optimize
    A/B Testing
  • Microsoft Advertising
    Advertising
  • Lucky Orange
    Analytics
  • Cookiebot
    Cookie Compliance
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics

Basic Fit's Email Address Formats

Basic Fit uses at least 2 format(s):
Basic Fit Email FormatsExamplePercentage
First.Last@basic-fit.nlJohn.Doe@basic-fit.nl
80%
First.MiddleLast@basic-fit.nlJohn.MichaelDoe@basic-fit.nl
8%
FirstMiddleLast@basic-fit.nlJohnMichaelDoe@basic-fit.nl
3%
Last.First@basic-fit.nlDoe.John@basic-fit.nl
2%
LastFirst@basic-fit.nlDoeJohn@basic-fit.nl
1%
FirstLast@basic-fit.nlJohnDoe@basic-fit.nl
1%
Last@basic-fit.nlDoe@basic-fit.nl
1%
FirLast@basic-fit.nlJohDoe@basic-fit.nl
1%
FirstMiddle.Last@basic-fit.nlJohnMichael.Doe@basic-fit.nl
1%
FLast@basic-fit.nlJDoe@basic-fit.nl
1%
First@basic-fit.nlJohn@basic-fit.nl
1%
First.Last@basic-fit.comJohn.Doe@basic-fit.com
89%
First.MiddleLast@basic-fit.comJohn.MichaelDoe@basic-fit.com
5%
FLast@basic-fit.comJDoe@basic-fit.com
4%
First@basic-fit.comJohn@basic-fit.com
2%

Frequently Asked Questions

Where is Basic Fit's headquarters located?

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Basic Fit's main headquarters is located at Wegalaan 60 Hoofddorp, 2132JC NL. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Basic Fit's stock symbol?

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Basic Fit is a publicly traded company; the company's stock symbol is BSFFF.

What is Basic Fit's official website and social media links?

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Basic Fit's official website is basic-fit.com and has social profiles on LinkedIn.

How much revenue does Basic Fit generate?

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As of June 2025, Basic Fit's annual revenue reached $825M.

What is Basic Fit's NAICS code?

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Basic Fit's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Basic Fit have currently?

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As of June 2025, Basic Fit has approximately 5K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Operating Officer: R. Z.Chief Commercial Officer (cco): E. V. V. -. H.Head Of Nxt Level: D. F.. Explore Basic Fit's employee directory with LeadIQ.

What industry does Basic Fit belong to?

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Basic Fit operates in the Wellness and Fitness Services industry.

What technology does Basic Fit use?

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Basic Fit's tech stack includes Google OptimizeMicrosoft AdvertisingLucky OrangeCookiebotjQueryModernizrYouTubeGoogle Analytics.

What is Basic Fit's email format?

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Basic Fit's email format typically follows the pattern of . Find more Basic Fit email formats with LeadIQ.

How much funding has Basic Fit raised to date?

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As of June 2025, Basic Fit has raised $149M in funding. The last funding round occurred on Nov 22, 2013 for $149M.

When was Basic Fit founded?

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Basic Fit was founded in 2013.
Basic Fit

Basic Fit

Wellness and Fitness ServicesHoofddorp, Netherlands5001-10000 Employees

Founded in 2013, Basic-Fit is proud to have more than 3,75 million members in more than 1,400 clubs across the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. Thanks to our fast growth we can call ourselves Europe’s value-for-money fitness leader.

Our mission is to make fitness accessible. We believe that everyone who wants to get fit should be able to have access to fitness. With around 8,000 employees, we operate a simple membership model that provides a fitness experience that is both affordable and accessible. Our values are already represented in our name - B(Be), A(Accessible), S(Smart), I(Inclusive), and C(Committed).

Our European HQ is located in Hoofddorp, the Netherlands, right outside of Amsterdam. We’re always looking for enthusiastic employees in both our clubs and HQs who share our passion for fitness and want to contribute to our fast-growing international company. Besides transparency, innovation is one of our top priorities. 

Are you proactive, have an open-minded personality, and are down to earth? Then you'll fit right in with us. GO FOR IT!

Section iconCompany Overview

Headquarters
Wegalaan 60 Hoofddorp, 2132JC NL
Stock Symbol
BSFFF
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
5001-10000

Section iconFunding & Financials

  • $149M

    Basic Fit has raised a total of $149M of funding over 1 rounds. Their latest funding round was raised on Nov 22, 2013 in the amount of $149M.

  • $100M$1B

    Basic Fit's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $149M

    Basic Fit has raised a total of $149M of funding over 1 rounds. Their latest funding round was raised on Nov 22, 2013 in the amount of $149M.

  • $100M$1B

    Basic Fit's revenue is in the range of $100M$1B

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