Insights

Expanding Member Base Basic-Fit demonstrates rapid growth with over 4.4 million members across multiple European countries, indicating a large, active customer base that could benefit from additional digital and personalized fitness solutions to enhance member engagement and retention.

Digital Engagement With a comprehensive app offering virtual classes, training programs, and nutritional advice, there is a significant opportunity to upsell advanced digital services, personalized coaching, and premium content to existing members seeking enhanced virtual experiences.

Market Penetration The company's focus on value-for-money offerings and national expansion through franchise models presents an opening to provide scalable solutions such as equipment, marketing partnerships, or localized fitness programs to support new club openings.

Technology Integration Utilizing advanced tech stack including cloud services and analytics, there is potential to introduce data-driven health and wellness products, loyalty programs, or integrations with wearable devices to deepen customer insights and increase cross-sell opportunities.

Growth & Innovation As Basic-Fit plans to boost profitability through increased memberships and operational efficiency, partnering on innovative services like 24/7 operational solutions, member management software, or corporate wellness programs can further accelerate growth and market competitiveness.

Basic-Fit Tech Stack

Basic-Fit uses 8 technology products and services including Lucky Orange, Cloudflare, Google Maps, and more. Explore Basic-Fit's tech stack below.

  • Lucky Orange
    Analytics
  • Cloudflare
    Content Management System
  • Google Maps
    Maps
  • LinkedIn
    Online Community Software
  • Ruby
    Programming Languages
  • Smartsheet
    Project Management
  • HSTS
    Security
  • Google Tag Manager
    Tag Management

Media & News

Basic-Fit's Email Address Formats

Basic-Fit uses at least 1 format(s):
Basic-Fit Email FormatsExamplePercentage
First.Last@basic-fit.comJohn.Doe@basic-fit.com
90%
First.MiddleLast@basic-fit.comJohn.MichaelDoe@basic-fit.com
5%
FLast@basic-fit.comJDoe@basic-fit.com
3%
First@basic-fit.comJohn@basic-fit.com
2%

Frequently Asked Questions

What is Basic-Fit's stock symbol?

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Basic-Fit is a publicly traded company; the company's stock symbol is BSFFF.

What is Basic-Fit's official website and social media links?

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Basic-Fit's official website is basic-fit.com and has social profiles on LinkedInCrunchbase.

How much revenue does Basic-Fit generate?

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As of December 2025, Basic-Fit's annual revenue is estimated to be $825M.

What is Basic-Fit's NAICS code?

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Basic-Fit's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Basic-Fit have currently?

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As of December 2025, Basic-Fit has approximately 3.9K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Cfo: M. D. K.Chief Operating Officer: R. Z.Chief Commercial Officer (cco): E. V. V. -. H.. Explore Basic-Fit's employee directory with LeadIQ.

What industry does Basic-Fit belong to?

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Basic-Fit operates in the Wellness and Fitness Services industry.

What technology does Basic-Fit use?

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Basic-Fit's tech stack includes Lucky OrangeCloudflareGoogle MapsLinkedInRubySmartsheetHSTSGoogle Tag Manager.

What is Basic-Fit's email format?

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Basic-Fit's email format typically follows the pattern of First.Last@basic-fit.com. Find more Basic-Fit email formats with LeadIQ.

When was Basic-Fit founded?

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Basic-Fit was founded in 2013.

Basic-Fit

Wellness and Fitness ServicesNorth Holland, Netherlands1001-5000 Employees

Founded in 2013, Basic-Fit is proud to have more than 4.4+ million members in more than 1,600+ clubs across the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. Thanks to our fast growth we can call ourselves Europe’s value-for-money fitness leader.

Our Mission & Values
We believe that everyone deserves to be fit and feel great. We are on a mission to make fitness accessible to everyone and get people to love their fitness habits. Our values - Be, Accessible, Smart, Inclusive, Committed form our name "Basic" and are the core ID of our company.

Our Approach
We offer low-cost, high-value fitness solutions to make working out a basic of life everywhere at any given time. By using state-of-the-art technology we constantly update our products and make them scalable, affordable, and personalised. We are committed to making people love their fitness habits to help them lead healthier lives.

Our Proposition
Our memberships give access to our clubs and our Basic-Fit app. The app offers hundreds of training programmes, podcasts, virtual group lessons, nutritional advice and recipes, a personal online coaching service, and other practical information. With this product range, we give our members the opportunity to exercise everywhere and reach their long-term goals.

Go For It!
Our headquarters is located in Hoofddorp, just outside of Amsterdam. We’re a fast-growing, tech-driven company with an international mindset, always looking for proactive and down-to-earth people who want to contribute to our mission.

Section iconCompany Overview

Stock Symbol
BSFFF
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
1001-5000

Section iconFunding & Financials

  • $10M$25M

    Basic-Fit's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Basic-Fit's revenue is estimated to be in the range of $10M$25M

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