Insights

Market Presence Bendon Group has established a strong retail footprint across Australia and New Zealand with over 77 years of expertise, including multiple store openings and partnerships with prominent retail channels like Myer, indicating robust market penetration and brand recognition.

Customer Focus Specializing in high-quality, well-fitting bras that cater to women at all life stages and occasions, Bendon offers opportunities to cross-sell complementary lingerie and apparel products to a loyal customer base seeking comfort and confidence.

Technological Integration Utilizing platforms like Shopify and SAP Concur, Bendon demonstrates an openness to technology-enabled commerce and operational efficiencies, presenting avenues to introduce innovative digital campaigns or omnichannel solutions to enhance customer engagement.

Expansion Potential Recent store openings and ongoing retail expansion in Oceania suggest potential for further growth regions and new market opportunities, particularly through targeted marketing and partnerships in emerging segments.

Competitive Landscape With industry players like Adore Me and La Senza, Bendon faces competition that can be addressed through value propositions centered on superior fit, quality, and customer experience, creating opportunities for upselling and premium product positioning.

Bendon Group Tech Stack

Bendon Group uses 8 technology products and services including Adobe Illustrator, Shopify, Napier, and more. Explore Bendon Group's tech stack below.

  • Adobe Illustrator
    Cad & Graphics
  • Shopify
    E-commerce
  • Napier
    Fraud Detection And Prevention
  • Microsoft
    Miscellaneous
  • Ruby
    Programming Languages
  • HSTS
    Security
  • Adobe XD
    Team Collaboration
  • SAP Concur
    Travel And Expense Management

Bendon Group's Email Address Formats

Bendon Group uses at least 2 format(s):
Bendon Group Email FormatsExamplePercentage
First.Last@bendon.comJohn.Doe@bendon.com
83%
Last@bendon.comDoe@bendon.com
17%
First.Last@bendongroup.comJohn.Doe@bendongroup.com
99%
First@bendongroup.comJohn@bendongroup.com
1%

Frequently Asked Questions

Where is Bendon Group's headquarters located?

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Bendon Group's main headquarters is located at 8 Airpark Drive Mangere, Auckland 2022 New Zealand. The company has employees across 3 continents, including OceaniaNorth AmericaEurope.

What is Bendon Group's phone number?

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You can contact Bendon Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bendon Group's stock symbol?

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Bendon Group is a publicly traded company; the company's stock symbol is CENN.

What is Bendon Group's official website and social media links?

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Bendon Group's official website is bendongroup.com and has social profiles on LinkedInCrunchbase.

What is Bendon Group's NAICS code?

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Bendon Group's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Bendon Group have currently?

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As of April 2026, Bendon Group has approximately 240 employees across 3 continents, including OceaniaNorth AmericaEurope. Key team members include Ceo: B. F.Chief Executive Officer: A. J.Ceo: S. H.. Explore Bendon Group's employee directory with LeadIQ.

What industry does Bendon Group belong to?

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Bendon Group operates in the Retail Apparel and Fashion industry.

What technology does Bendon Group use?

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Bendon Group's tech stack includes Adobe IllustratorShopifyNapierMicrosoftRubyHSTSAdobe XDSAP Concur.

What is Bendon Group's email format?

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Bendon Group's email format typically follows the pattern of First.Last@bendon.com. Find more Bendon Group email formats with LeadIQ.

When was Bendon Group founded?

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Bendon Group was founded in 1947.

Bendon Group

Retail Apparel and FashionAuckland, New Zealand201-500 Employees

Bendon Lingerie is proud to be the Bra Experts, offering superior fit and style from our extensive store network across Australia and New Zealand, including Myer stores and key wholesale partners. With over 77 years of expertise, we deliver high-quality bras that cater to every life stage and occasion. Every woman deserves a better bra, and we’re here to ensure they find it.

Our portfolio extends beyond just comfort and fit—we empower women to feel confident every day, no matter the occasion. From everyday staples to special moments, Bendon Lingerie offers an unmatched range of bras designed to meet all your needs. Whether shopping in-store or online, rest assured that you choose bras engineered for quality, style, and an impeccable fit.

At Bendon, we’re not just focused on delivering an exceptional product. We’re equally dedicated to creating an empowering, supportive environment for our employees. As we help our customers find their perfect fit, we always seek passionate people to join us in delivering exceptional service. Together, we’re making a difference—one bra fitting at a time.

Section iconCompany Overview

Headquarters
8 Airpark Drive Mangere, Auckland 2022 New Zealand
Phone number
Stock Symbol
CENN
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1947
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Bendon Group's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Bendon Group's revenue is estimated to be in the range of $250M$500M

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