Insights

Growing Market Presence Bendon has demonstrated a steady expansion with new store openings in New Zealand, indicating a growing retail footprint and increased brand visibility that can be leveraged for cross-promotional opportunities and upselling.

Wide Market Reach With a strong portfolio across Australia and New Zealand and partnerships with major department stores like Myer, Bendon has established a broad distribution network suitable for introducing new products or premium offerings.

Strong Revenue Base Generating between $250 million to $500 million in revenue, Bendon presents a substantial customer base and purchasing power, which opens doors for targeted marketing campaigns and premium product placements.

Customer-Centric Focus Bendon’s emphasis on providing high-quality, well-fitting bras for all life stages aligns with opportunities to introduce complementary products such as loungewear, activewear, or personalized fit services for enhanced customer value.

Tech-Enabled Engagement Utilizing advanced marketing and customer engagement tools like Klaviyo, Emarsys, and Google Ads, Bendon is positioned to adopt innovative sales channels and digital campaigns to reach new customer segments and boost online sales.

Bendon Group Tech Stack

Bendon Group uses 8 technology products and services including Adobe Illustrator, Shopify, Napier, and more. Explore Bendon Group's tech stack below.

  • Adobe Illustrator
    Cad & Graphics
  • Shopify
    E-commerce
  • Napier
    Fraud Detection And Prevention
  • Microsoft
    Miscellaneous
  • Ruby
    Programming Languages
  • HSTS
    Security
  • Adobe XD
    Team Collaboration
  • SAP Concur
    Travel And Expense Management

Bendon Group's Email Address Formats

Bendon Group uses at least 1 format(s):
Bendon Group Email FormatsExamplePercentage
First.Last@bendongroup.comJohn.Doe@bendongroup.com
49%
First@bendongroup.comJohn@bendongroup.com
1%
First.Last@bendongroup.comJohn.Doe@bendongroup.com
49%
First@bendongroup.comJohn@bendongroup.com
1%

Frequently Asked Questions

Where is Bendon Group's headquarters located?

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Bendon Group's main headquarters is located at 8 Airpark Drive Mangere, Auckland 2022 New Zealand. The company has employees across 3 continents, including OceaniaNorth AmericaEurope.

What is Bendon Group's phone number?

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You can contact Bendon Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bendon Group's stock symbol?

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Bendon Group is a publicly traded company; the company's stock symbol is CENN.

What is Bendon Group's official website and social media links?

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Bendon Group's official website is bendongroup.com and has social profiles on LinkedInCrunchbase.

How much revenue does Bendon Group generate?

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As of March 2026, Bendon Group's annual revenue is estimated to be $4M.

What is Bendon Group's SIC code NAICS code?

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Bendon Group's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Bendon Group have currently?

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As of March 2026, Bendon Group has approximately 243 employees across 3 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: A. J.Ceo: S. H.Head Buyer: S. G.. Explore Bendon Group's employee directory with LeadIQ.

What industry does Bendon Group belong to?

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Bendon Group operates in the Retail Apparel and Fashion industry.

What technology does Bendon Group use?

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Bendon Group's tech stack includes Adobe IllustratorShopifyNapierMicrosoftRubyHSTSAdobe XDSAP Concur.

What is Bendon Group's email format?

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Bendon Group's email format typically follows the pattern of First.Last@bendongroup.com. Find more Bendon Group email formats with LeadIQ.

When was Bendon Group founded?

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Bendon Group was founded in 1947.

Bendon Group

Retail Apparel and FashionAuckland, New Zealand201-500 Employees

Bendon Lingerie is proud to be the Bra Experts, offering superior fit and style from our extensive store network across Australia and New Zealand, including Myer stores and key wholesale partners. With over 77 years of expertise, we deliver high-quality bras that cater to every life stage and occasion. Every woman deserves a better bra, and we’re here to ensure they find it.

Our portfolio extends beyond just comfort and fit—we empower women to feel confident every day, no matter the occasion. From everyday staples to special moments, Bendon Lingerie offers an unmatched range of bras designed to meet all your needs. Whether shopping in-store or online, rest assured that you choose bras engineered for quality, style, and an impeccable fit.

At Bendon, we’re not just focused on delivering an exceptional product. We’re equally dedicated to creating an empowering, supportive environment for our employees. As we help our customers find their perfect fit, we always seek passionate people to join us in delivering exceptional service. Together, we’re making a difference—one bra fitting at a time.

Section iconCompany Overview

Headquarters
8 Airpark Drive Mangere, Auckland 2022 New Zealand
Phone number
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
Stock Symbol
CENN
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1947
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Bendon Group's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Bendon Group's revenue is estimated to be in the range of $250M$500M

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