Wholesale Channel Expansion Expand retailer coverage by targeting additional mass-market and specialty retailers beyond current placements in CVS, JCPenney, Target, BeautyBay, and Canadian stores. Pursue exclusive assortments or category extensions with retailers to accelerate shelf presence and drive velocity, leveraging the two-brand portfolio for differentiated offers.

Private Label Partnerships Leverage Bespoke Beauty Brands' two-brand portfolio to offer private label or co-branded capsules with retailers and fashion or influencer brands. Emphasize cruelty-free and clean formulations across Jason Wu Beauty and Kim Chi Chic to meet retailer ESG and consumer demand while optimizing margins through white-label production and scalable product development.

Influencer Driven Growth Scale influencer-led product launches and social commerce campaigns across TikTok and Instagram to accelerate awareness and conversion. Build ongoing creator partnerships, rapid drops, bundles and live shopping events to sustain demand and improve sell-through across DTC and wholesale channels.

International Market Entry Continue expanding beyond the US with strategic Canadian expansion already in place and pursue partnerships in Europe and Asia through retailers and cross-border e-commerce. Localize key SKUs and marketing to fit regional preferences while maintaining brand consistency.

Fulfillment Tech Advantage Highlight robust e-commerce and logistics capabilities to retailers, including fulfillment, warehousing, and distribution as a selling point. Promote tech-enabled commerce stack and secure payment options to support large retailers and marketplaces while enabling efficient scale and reliable delivery.