Family focus Leverage Best&Less strong family positioning and Baby and kids apparel focus to propose bundled family essentials, value packs, and cross-sell opportunities across children’s apparel, school uniforms, and seasonal collections.

Omni-channel growth Opportunity to expand online sales and curbside pickup by offering targeted digital marketing campaigns, exclusive online drops, and seamless omnichannel experiences aligned with their growing online presence.

NZ cross-sell Capitalize on dual-brand footprint with Postie in New Zealand by proposing regional product assortments, joint promotions, and localized campaigns to capture cross-market shoppers.

Brand partnerships Explore collaboration opportunities with popular properties and activations (for example, licensed character ranges or sport partnerships) to drive in-store traffic and seasonal demand, leveraging their existing partnerships like the Matildas.

Sustainability angle Position offerings around quality, safety, and social/environmental commitments to engage conscious consumers; propose value-driven lines, transparent sourcing storytelling, and responsible packaging as a differentiator.