Small operation, scalable Big Red Liquor is a small beverage manufacturer with 2-10 employees and reported revenue under one million. This indicates strong potential for scalable partnerships with value-driven solutions (e.g., affordable ERP, CRM, or marketing tech that supports growth without large upfront costs).

Online ordering growth The company launched an app with online ordering and delivery in 2018 and has existing delivery partnerships. This presents sales opportunities for expanded e-commerce capabilities, rider logistics optimization, and integrations with Drizly-like platforms or new delivery modules to increase order velocity and reach.

Tech stack leverage Current tech stack includes Cloudflare, New Relic, analytics tools, and web technologies. This signals openness to performance, security, and analytics upgrades, offering upsell of managed services, app performance monitoring, and data-driven marketing solutions.

Brand partnerships Past sponsorships and notable campaigns (Icon Campaign, Noble Evening, Drizly partnership) show active community engagement and branding efforts. This creates opportunities to offer digital marketing, loyalty programs, and sponsorship packages that align with their promotional activities.

Market positioning Operating in a competitive beverage space with peers ranging from specialty retailers to large platforms, there is potential to position as a cost-effective, nimble partner for localized delivery, analytics-driven sales insights, and scalable tech integrations tailored to smaller teams.