Regional Expansion Big Red Liquors operates 103 retail locations across five major markets in Indiana, presenting a scalable opportunity to upsell distribution partnerships, private label programs, or loyalty-driven cross-sell initiatives across multiple stores and delivery zones.

Delivery & App With a history of online ordering and delivery through a dedicated app and Drizly partnership, there is a ready channel to introduce new e-commerce features, speedier checkout options, and targeted promotions to increase online order frequency and average order value.

Multi-Brand Reach As Indiana’s premier beer, wine, and spirits retailer operating under several brands, there are opportunities to introduce exclusive product bundles, seasonal selections, and regionally tailored promotions to boost cross-brand sales and exclusive SKUs.

Media & Sponsorships Past campaigns and sponsorships (Icon Campaign, Noble Evening in the Garden) indicate receptivity to co-branded marketing, enabling partnerships for limited-time releases, events, and influencer activations that drive in-store visits and app engagement.

Mid-Market Focus With revenue in the 10–25 million range and a sizeable local footprint, there is potential to target mid-market suppliers, wholesale partners, and B2B gifting programs to broaden distribution beyond consumer retail into wholesale, on-premise accounts, and corporate gifting.