Digital Expansion Big Red Liquors has demonstrated a commitment to digital innovation by launching a dedicated app offering online ordering and delivery services, presenting an opportunity to expand their digital marketing efforts and introduce targeted promotions.

E-Commerce Partnerships The company's strategic partnership with Drizly enables streamlined delivery services, suggesting potential for further collaboration with complementary logistics or technology providers to enhance customer experience and increase sales.

Event Sponsorships Big Red Liquors’ involvement in community events and sponsorship campaigns, such as the Noble Evening in the Garden, indicates a strong focus on brand engagement. Expanding event-based marketing or exclusive product collaborations could open new revenue streams.

Technology Stack Utilizing a suite of web optimization tools including Google Analytics and WooCommerce, the company is positioned to leverage data-driven marketing and personalized promotions to boost customer retention and cross-selling opportunities.

Market Positioning With annual revenues estimated between $25 million and $50 million and a sizable workforce, Big Red Liquors is well-placed to scale its online presence further through targeted advertising, loyalty programs, and expansion into new geographical markets.