Partnerships Expansion Bitso has been actively forming partnerships with companies like Briq México, bridge21 Inc., and Despegar. These collaborations indicate a growing network of integrated services and potential cross-selling opportunities.

Technology Advancements With the launch of support for the Tron network, USDT transactions, and the addition of International Payments, Bitso is demonstrating a commitment to technological innovation. These advancements can be leveraged as selling points to attract tech-savvy clients looking for cutting-edge financial solutions.

Leadership Acquisition The appointment of Rob Harrop as CTO showcases Bitso's investment in top talent for crypto tech development. Highlighting the expertise of key personnel like Rob Harrop can boost credibility in sales conversations, positioning Bitso as a reputable and forward-thinking financial services provider.

Institutional Offerings Expansion Bitso's launch of a cross-border institutional payment service and International Payments indicates a strategic move towards catering to a broader client base. This expansion in offerings opens up avenues for sales representatives to engage with institutional clients seeking efficient and secure payment solutions.

Market Positioning and Revenue Growth As a leading Financial Services company in Latin America with significant revenue and funding, Bitso's strong market position provides a solid foundation for sales efforts. Sales professionals can capitalize on Bitso's established status to attract clients looking for reliable and well-supported financial services.