Expanding product reach Bitso, Latin America’s top financial crypto services firm, offers borderless, secure, and accessible financial products to millions, presenting an opportunity to expand its product suite to cater to a wider audience and increase market share.

Leveraging technology stack With a tech stack that includes Blockchain, Cloudflare CDN, Zendesk, and more, Bitso can showcase its robust technological capabilities to entice tech-savvy clients and businesses looking for advanced solutions in the financial services sector.

Competing with industry giants Given its solid financials and revenue of $100M - 1B, Bitso stands on par with major players like Coinbase and Kraken, positioning it well to compete for a significant market share within the cryptocurrency and financial services industries.

Capitalizing on regional presence Bitso's location in Mexico City provides a strategic advantage to tap into the burgeoning Latin American market for crypto and financial services, offering a prime opportunity to solidify its local presence and capture a growing customer base.

Partnership and collaboration prospects With a funding of $253M, Bitso has potential opportunities to collaborate with like-minded organizations, fintech startups, or establish partnerships within the broader financial ecosystem to enhance its offerings and drive business growth.