Black Swan Data
Market ResearchEngland, United Kingdom51-200 Employees
Black Swan Data is a market research company based in London, England. Founded in 2011, it uses artificial intelligence to analyze what millions of people are discussing online, with the aim of understanding and predicting consumer behavior for consumer-focused brands. Unlike traditional market research that relies on surveys and interviews, it captures organic conversations across large audiences, organizing them for analysis through its Trendscope platform. Its clients are consumer brands seeking evidence-based insights to inform marketing and product development, addressing the limitations of conventional research methods. The company positions itself as a data-science-driven alternative within the market research industry, combining real-time social data with rigorous analysis. In June 2025, Mintel completed its acquisition of Black Swan Data.