Insights

Market Expansion BlueBet is actively expanding its market presence through recent mergers, including the March 2024 acquisition of Betr Entertainment Limited and the acquisition of Queensland operator TopSport, creating opportunities for B2B partners to collaborate on further market growth initiatives.

Technological Innovation With a highly scalable proprietary cloud-based platform, BlueBet offers advanced, mobile-first wagering solutions, presenting opportunities for software and infrastructure vendors to enhance or integrate their services into BlueBet's innovative technology environment.

Regulatory Challenges BlueBet faces legal and advertising compliance issues within Australian markets, indicating a need for solutions focused on regulatory adherence, legal consulting, or advertising compliance services to mitigate risks and support stable growth.

International Growth BlueBet's expansion into the Louisiana sports wagering market through partnerships highlights a willingness to diversify geographically, opening doors for local service providers, content providers, and market-specific technology solutions.

Brand Development The recent launch of the ClutchBet brand in Indiana and strategic marketing hires suggest opportunities to support brand positioning, marketing automation, and customer engagement services aimed at strengthening new and existing brands.

BlueBet Tech Stack

BlueBet uses 8 technology products and services including Google Fonts API, Handlebars, Chart.js, and more. Explore BlueBet's tech stack below.

Google Fonts API

Font Scripts

Handlebars

Javascript Frameworks

Chart.js

Javascript Graphics

Ramda

Javascript Libraries

Moment Timezone

Javascript Libraries

PHP

Programming Languages

Google Tag Manager

Tag Management

Google Analytics

Web Analytics

BlueBet Email Formats	Example	Percentage
First.Last@bluebet.com.au	John.Doe@bluebet.com.au	47%
Last@bluebet.com.au	Doe@bluebet.com.au	44%
FirstL@bluebet.com.au	JohnD@bluebet.com.au	9%

BlueBet Email Formats

Example

Percentage

First.Last@bluebet.com.au

John.Doe@bluebet.com.au

47%

Last@bluebet.com.au

Doe@bluebet.com.au

44%

FirstL@bluebet.com.au

JohnD@bluebet.com.au

Frequently Asked Questions

Where is BlueBet's headquarters located?

BlueBet's main headquarters is located at Sydney, New South Wales 2000 Australia. The company has employees across 3 continents, including OceaniaAsiaEurope.

What is BlueBet's stock symbol?

BlueBet is a publicly traded company; the company's stock symbol is BBT.AX.

What is BlueBet's official website and social media links?

BlueBet's official website is bluebet.com.au and has social profiles on LinkedIn.

What is BlueBet's NAICS code?

BlueBet's NAICS code is 7132 - Gambling Industries.

How many employees does BlueBet have currently?

As of April 2026, BlueBet has approximately 21 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Head Of Legal And Regulatory: A. R.Head Of Brand & Product: C. T.Head Of Digital: R. A.. Explore BlueBet's employee directory with LeadIQ.

What industry does BlueBet belong to?

BlueBet operates in the Gambling Facilities and Casinos industry.

What technology does BlueBet use?

BlueBet's tech stack includes Google Fonts APIHandlebarsChart.jsRamdaMoment TimezonePHPGoogle Tag ManagerGoogle Analytics.

What is BlueBet's email format?

BlueBet's email format typically follows the pattern of First.Last@bluebet.com.au. Find more BlueBet email formats with LeadIQ.

When was BlueBet founded?

BlueBet was founded in 2015.

BlueBet

Q: What is BlueBet's official website and social media links?

BlueBet's official website is bluebet.com.au. BlueBet has social profiles on LinkedIn.

Q: How many employees does BlueBet have currently?

BlueBet has approximately 21 employees.

Q: What technology does BlueBet use?

BlueBet's tech stack includes Ramda, Facebook Pixel, Google Tag Manager, LivePerson, MediaElement.js.

Q: What is BlueBet's NAICS code?

BlueBet's NAICS code is 7132 (Gambling Industries).

Gambling Facilities and CasinosNew South Wales, Australia11-50 Employees

BlueBet is an international online wagering provider and bookmaker listed on the Australian Stock Exchange, with operations in Australia and the United States. 

BlueBet is powered by a highly scalable proprietary cloud-based technology platform that enables rapid scale, as well as being offered as a white-labelled technology solution for B2B partners. BlueBet’s websites and apps have been developed using a mobile-first strategy, delivering a premium mobile user experience. 

On 1 July 2024, BlueBet merged with leading Australian online wagering company, betr, creating a major player in the Australian online wagering market.

Insights

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TOPsport

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UNIBET

BlueBet Tech Stack

Media & News

Bluebet merged with Betr Entertainment Limited on Apr 1st '25.

Bluebet partners with Ladowns.

Bluebet has issues with Victoria advertising violations.

Bluebet has issues with illegal gambling ads posted on billboards.

Bluebet has issues with 43 charges for allegedly contravening section 4.7.1 of the Gambling Regulation Act 2003.

Bluebet launches ClutchBet brand in the Hoosier State.

Bluebet hires Tony Thomas as Australian chief marketing officer.

BlueBet's Email Address Formats