Insights

Market Expansion BlueBet is actively expanding its presence internationally, notably entering the Louisiana sports wagering market through a long-term partnership, and recently acquiring Queensland operator TopSport, indicating significant growth opportunities in regulated markets.

Strategic Mergers The recent merger with Betr Entertainment Limited positions BlueBet as a major player in the Australian online wagering space, opening opportunities for strategic alliances and technology integration with other industry leaders.

Technology Innovation Powered by a scalable cloud-based platform with a mobile-first approach, BlueBet offers a modern infrastructure that can be leveraged for enhanced product development, white-label solutions, and multi-market deployments.

Regulatory Challenges Despite growth efforts, BlueBet faces regulatory issues including advertising violations and charges for illegal billboard ads in Victoria, presenting opportunities to support compliance solutions and risk management services.

Market Opportunities With a focus on entering new regions such as Indiana and Louisiana, and a flexible B2B white-label model, there are opportunities to provide localized technology solutions, marketing support, and compliance tools tailored to emerging betting markets.

BlueBet Tech Stack

BlueBet uses 8 technology products and services including Google Fonts API, Handlebars, Chart.js, and more. Explore BlueBet's tech stack below.

Google Fonts API

Font Scripts

Handlebars

Javascript Frameworks

Chart.js

Javascript Graphics

Ramda

Javascript Libraries

Moment Timezone

Javascript Libraries

PHP

Programming Languages

Google Tag Manager

Tag Management

Google Analytics

Web Analytics

BlueBet Email Formats	Example	Percentage
First.Last@bluebet.com.au	John.Doe@bluebet.com.au	32%
Last@bluebet.com.au	Doe@bluebet.com.au	30%
FirstL@bluebet.com.au	JohnD@bluebet.com.au	6%
First.Last@bluebet.com.au	John.Doe@bluebet.com.au	32%

BlueBet Email Formats

Example

Percentage

First.Last@bluebet.com.au

John.Doe@bluebet.com.au

32%

Last@bluebet.com.au

Doe@bluebet.com.au

30%

FirstL@bluebet.com.au

JohnD@bluebet.com.au

First.Last@bluebet.com.au

John.Doe@bluebet.com.au

32%

Frequently Asked Questions

Where is BlueBet's headquarters located?

BlueBet's main headquarters is located at Sydney, New South Wales 2000 Australia. The company has employees across 3 continents, including OceaniaAsiaEurope.

What is BlueBet's stock symbol?

BlueBet is a publicly traded company; the company's stock symbol is BBT.AX.

What is BlueBet's official website and social media links?

BlueBet's official website is bluebet.com.au and has social profiles on LinkedIn.

What is BlueBet's NAICS code?

BlueBet's NAICS code is 7132 - Gambling Industries.

How many employees does BlueBet have currently?

As of February 2026, BlueBet has approximately 24 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Chief Technology Officer: G. H.Head Of Legal And Regulatory: A. R.Head Of Digital: R. A.. Explore BlueBet's employee directory with LeadIQ.

What industry does BlueBet belong to?

BlueBet operates in the Gambling Facilities and Casinos industry.

What technology does BlueBet use?

BlueBet's tech stack includes Google Fonts APIHandlebarsChart.jsRamdaMoment TimezonePHPGoogle Tag ManagerGoogle Analytics.

What is BlueBet's email format?

BlueBet's email format typically follows the pattern of First.Last@bluebet.com.au. Find more BlueBet email formats with LeadIQ.

When was BlueBet founded?

BlueBet was founded in 2015.

BlueBet

Q: What is BlueBet's official website and social media links?

BlueBet's official website is bluebet.com.au. BlueBet has social profiles on LinkedIn.

Q: How many employees does BlueBet have currently?

BlueBet has approximately 24 employees.

Q: What technology does BlueBet use?

BlueBet's tech stack includes Ramda, Facebook Pixel, Google Tag Manager, LivePerson, MediaElement.js.

Q: What is BlueBet's NAICS code?

BlueBet's NAICS code is 7132 (Gambling Industries).

Gambling Facilities and CasinosNew South Wales, Australia11-50 Employees

BlueBet is an international online wagering provider and bookmaker listed on the Australian Stock Exchange, with operations in Australia and the United States. 

BlueBet is powered by a highly scalable proprietary cloud-based technology platform that enables rapid scale, as well as being offered as a white-labelled technology solution for B2B partners. BlueBet’s websites and apps have been developed using a mobile-first strategy, delivering a premium mobile user experience. 

On 1 July 2024, BlueBet merged with leading Australian online wagering company, betr, creating a major player in the Australian online wagering market.

Insights

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UNIBET

BlueBet Tech Stack

Media & News

Bluebet merged with Betr Entertainment Limited on Apr 1st '25.

Bluebet partners with Ladowns.

Bluebet has issues with Victoria advertising violations.

Bluebet has issues with illegal gambling ads posted on billboards.

Bluebet has issues with 43 charges for allegedly contravening section 4.7.1 of the Gambling Regulation Act 2003.

Bluebet launches ClutchBet brand in the Hoosier State.

Bluebet hires Tony Thomas as Australian chief marketing officer.

BlueBet's Email Address Formats