Recent Partnerships BroadSoft has recently partnered with prominent corporations like Cisco and Optus to enhance their cloud-based telephony offerings. Leveraging these relationships can open doors for cross-selling opportunities with the partners' client bases.

Acquisitions Strategy BroadSoft's strategic acquisitions, such as Placetel and Intellinote, have expanded their service portfolio. Identifying synergies with the acquired companies can lead to upselling existing clients with new solutions.

Product Launch Success The successful launch of Call Center Xpress and enhancements to BroadSoft CC-One indicate a commitment to innovation and meeting evolving customer needs. Engaging prospects with these cutting-edge solutions can drive sales growth.

Competitive Analysis Analyzing key competitors like RingCentral, Cisco, and Avaya can provide insights into market positioning and differentiators. Tailoring sales pitches to highlight BroadSoft's unique value proposition can attract customers looking for distinct offerings.

Revenue Potential With an estimated revenue between $100 million to $1 billion, BroadSoft presents significant revenue potential for sales expansion. Targeting industries or regions where Unified Communications solutions are in high demand can boost sales revenue.