Cisco Collaboration BroadSoft's collaboration with Cisco on enterprise calling solutions presents an opportunity to leverage Cisco's customer base for new sales prospects.

Acquisition Synergies The acquisition of Placetel and subsequent acquisition by Cisco opens avenues to cross-sell cloud-based telephony services to the combined customer base, fostering growth opportunities.

Hospitality Solutions Ron's appointment as Director of Hospitality Solutions indicates a strategic push into the hospitality sector, paving the way for tailored Unified Communications solutions targeting hotels and resorts.

Contact Center Solutions BroadSoft's introduction of Call Center Xpress and enhancements to BroadSoft CC-One showcase a focus on contact center solutions, offering opportunities to engage with telecommunication providers seeking innovative call center offerings.

Global Telco Partnerships Partnerships with Optus and Construction Industry Service Corporation highlight a global reach in cloud-based telephony systems and enterprise calling, presenting possibilities to expand market presence through further collaborations.