Strategic Partnerships BroadSoft has a history of forming strategic partnerships with industry leaders like Cisco, Optus, and Construction Industry Service Corporation. Leveraging these partnerships can open doors for collaborative sales opportunities.

Recent Acquisitions BroadSoft's acquisitions of Placetel and Call Center Xpress demonstrate a focus on expanding its offerings and market presence. Engaging with these newly acquired entities could lead to cross-selling opportunities.

Innovative Solutions BroadSoft's continuous enhancements to its contact center solutions and the launch of Call Center Xpress showcase a commitment to innovation. Pitching these cutting-edge solutions to forward-thinking companies could drive sales growth.

Director of Hospitality Solutions The hiring of Ron as Director of Hospitality Solutions indicates BroadSoft's dedication to catering to specific industry needs. Targeting the hospitality sector with tailored solutions overseen by Ron may yield fruitful sales engagements.

Major Revenue Range With revenue ranging from $100M to $1B, BroadSoft sits in a significant revenue bracket that makes it an appealing partner for companies of varying scales. Positioning products or services as complementary to BroadSoft's offerings could lead to lucrative sales partnerships.