M&A Expansion Broadsoft's acquisition by Cisco and subsequent acquisitions of companies like Placetel and Intellinote provide an opportunity for cross-selling Cisco BroadCloud Calling and BroadSoft's unified communications services to a wider client base within the Cisco ecosystem.

Industry Partnerships Strategic partnerships with companies like Optus and Cisco present avenues for offering cloud-based telephony solutions to medium and small-sized businesses, leveraging the strengths of these partnerships to expand market reach and increase sales potential.

Product Launches Recent launches of Call Center Xpress and enhancements to BroadSoft CC-One indicate a focus on innovation and product development. Utilize these advanced solutions to attract new clients and grow revenue through upselling additional features and services.

Key Personnel Hire The hiring of Ron as Director of Hospitality Solutions showcases Broadsoft's commitment to specialized solutions and customer-centric approaches. Leveraging Ron's expertise and leadership can be key in tailoring solutions for the hospitality industry and securing new business in this sector.

Competitive Positioning Broadsoft's competitive landscape, with similar companies like RingCentral, Mitel, and Avaya, highlights opportunities for differentiation through tailored offerings and targeted marketing strategies. Analyze competitors' weaknesses to position Broadsoft as the preferred choice for Unified Communications solutions.