Buyology Inc
Market ResearchNew York, United States2-10 Employees
Buyology Inc is a market research firm focused on neuro-insight, aiming to quantify the non-conscious drivers of brand preference. It employs large-sample, web-based tools built on advances from medical, neurological, and social sciences to measure and translate deeper customer responses into actionable insights. The company is based in New York, New York, and operates with a small team. Its client base includes global leaders across consumer products, financial services, media, pharmaceuticals, and technology, seeking to improve marketing insight and effectiveness. Buyology also publishes America's Most Desired Brands annually and has been cited by major outlets such as The Wall Street Journal, Fast Company, Fortune and The New York Times; Forbes recognized it in 2011 as one of America's 100 Most Promising Companies.