Scale and reach With 28 owned stations across 17 major U.S. markets plus national and streaming platforms, CBS News and Stations offers expansive multi-platform Ad opportunities to reach diverse local and national audiences, enabling bundled advertorials, cross-platform sponsorships, and programmatic inventory.

Premium content access Home to flagship programs like 60 MINUTES and a broad slate of CBS News offerings provides premium content sponsorship, branded integrations, and exclusive video placements for brands seeking high-value, trusted journalism audiences.

Digital and streaming The CBS News Streaming Network and local streaming platforms deliver growth in digital video inventory, enabling OTT and CTV campaigns, live event coverage sponsorships, and data-driven targeting across national and local viewers.

Data and tech stack Utilizing SAP SuccessFactors, Qlik, Datadog and other tools indicates mature behind-the-scenes data, analytics and workflow capabilities, enabling sales pitches around measurement dashboards, performance reporting, and scalable ad operations.

Growth potential Recent talent moves, VR initiatives and expansive content strategy suggest opportunities for branded experiential campaigns, sponsor-driven original reporting, and innovative immersive experiences to attract younger, tech-savvy audiences.