Customer-centered growth With a merged 45+ team focused on SALES, SERVICE, and SUPPORT and a 60-year legacy, Centricity Sales presents a stable, customer-centric platform ideal for cross-selling manufacturer services across Retail Channels in the Upper Midwest.

Midwest retail reach Target opportunities across all Upper Midwest retail channels, leveraging the company’s established local footprint and deep distributor relationships to expand manufacturer representation and improve in-store execution.

SMB to mid-market potential Revenue positioning in the 1M–10M range and a lean workforce suggests potential for scaled partnerships with manufacturers seeking cost-effective, hands-on sales representation and flexible service models.

Tech-enabled insights Existing tech stack (Drupal, Google Analytics, Pantheon, PHP, MariaDB, jQuery) enables data-driven account planning, performance tracking, and optimized digital marketing alignment for partner campaigns.

Growth through partnerships The merger creates a broader talent pool and service capability, presenting opportunities to upsell additional value-adds such as analytics, training, and enhanced retailer engagement programs to current and prospective manufacturers.