AI-Powered PSA Value Certinia's unified AI-powered PSA platform combines sales, delivery, finance, and customer success to enable autonomous services operations. Target large professional services organizations seeking faster time-to-revenue and scalable growth; cross-sell across PSA, CS, and Financial Management to maximize wallet share.

AI Roadmap Upsell Spring 26 and Veda AI agent suite demonstrate an ambitious AI roadmap, creating upsell and cross-sell opportunities for existing customers and new prospects in service-centric ERP. Emphasize AI-driven efficiency, reduced manual workflows, and measurable ROI.

Global Delivery Growth Headcount expansion in Bengaluru signals strong delivery capacity and regional footprint; present as an advantage for global implementations, local services, and 24/5 support—appeal to buyers needing scale and localization.

Salesforce Ecosystem Backing by Salesforce Ventures and ongoing alignment with Salesforce customers position Certinia well for co-sell and integrated deployments. Prioritize engagements with Salesforce-installed base that require PSA/ERP functionality and financial management capabilities.

Strategic Partnerships Active partnerships and transformation conversations (for example with Artofcloud) indicate a pipeline of digital transformation projects. Leverage events and alliances to establish pilots, referenceable case studies, and multi-year expansion opportunities.