Niche Market Potential As a small local liquor store with a limited revenue base and a compact team, Cheers Liquors has an opportunity to expand its product offerings or introduce exclusive brands to attract more local customers and increase sales.

Digital Engagement With an active online presence utilizing platforms like Facebook, Google Analytics, and email marketing tools, there is potential to leverage digital marketing strategies further to drive foot traffic and online orders.

Technology Adoption The company's use of modern web tools such as Weebly and Google Fonts API indicates openness to technology, suggesting opportunities for advanced POS systems or e-commerce integrations to streamline sales and enhance customer experience.

Local Market Focus Located in Massachusetts and serving a local community, Cheers Liquors can explore collaborations with regional breweries and distilleries to offer unique local products that appeal to area residents and differentiate from competitors.

Sales Expansion Ideas Given the small firm size, partnering with larger beverage delivery services or developing a robust online ordering platform could significantly increase reach and sales, tapping into the rising demand for convenient alcohol delivery options.